The Nike Huarache line is another of those timeless Nike collections that we have Tinker Hatfield to thank for. The sneakers first landed back in 1991 in the form of the Nike Air Huarache, that runner that was one of the earliest examples of Nike willfully creating a sneaker that was “stripped to the bare essentials”, as the vintage ad copy claims. That stripping also manifested in the branding used – Tinker and co. scaled back the Swoosh coverage to create something that could better rest on the laurels of its technology. That technology was one that actually was in danger of not making it to retail at one point in production; the legend goes that Nike was weary of bringing the model to market, but a test run sold at the NYC Marathon in the early 90s had runners clamoring for the model and it was in turn given the greenlight.
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