August 14th, 2013 by John Kim
LeBron James spent some time on August 13th traversing the Nike World Headquarters in Beaverton, OR by foot and by bicycle, making some pit-stops at a LeBron sand sculpture (yes, the Portland area has sand) and an interesting display inside the WHQ walls. Ten years of Nike LeBron greatness were up for viewing, with each of LBJ’s signature models individually encased along a straight line makeshifting a metaphorical road to the Nike LeBron 11. The entire set was in an all-black format – some of which we’ve seen before, some not at all, but all amazing. With two NBA Titles, two Olympic Gold Medals, four NBA MVPs, and a
Dunk Contest Trophy already under the man’s belt, it seems timely for Nike to embark on a LeBron retrospective of some sort, and we can most certainly expect a story-line with the debut of the LeBron 11.
Like it or not, this interesting display brings us back yet again to the topic of the Nike LeBron Retro. If you compare the trajectory of the Air Jordan and the Nike LeBron, you’d realize that the two could not be more different. Air Jordans made their Retro debut in 1994 when MJ was thought to be done with the game, while LeBron James has shown zero signs of desire to hang ‘em up earlier than usual. More importantly, the Air Jordan line was all about sleek and stylish design opposed to the Nike LeBron, which is revered for its robust innovative upgrades like Dynamic Flywire, Hyperfuse, full-length Zoom and much, much more. So while it would be nice for Nike to celebrate ten years of LeBron in some way, is a bringback of the early models – namely the Air Zoom Generation that LeBron himself wore just a few days ago – the way to do it? There’s more to come for sure, so check out the video that LeBron James himself took for his IG followers and let us know what your expectations are for a LeBron Retro movement.
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July 23rd, 2013 by Brendan Dunne
While the Jordan Brand athletes head out to China and Kobe enjoys some downtime in Europe, LeBron James and Nike has decided to hit up the Philippines for a special “Witness History” Tour, which features some cool in-store events as well as some live demos of the King on a basketball court. His time out there has already resulted in a couple of killer sneaker exhibits, including that set of incredible customs and this, a collection of player exclusives and rare pairs from King James’ career (definitely some gems in here, most of which can be seen in Justin Amazing’s collection). Starting all the way back at the Nike Air Zoom Generation, the display includes hard to track down fare like the Nike Zoom LeBron IV “Fruity Pebbles”, the “Denim” Nike LeBron 8, and the not-quite-player-exclusive Nike LeBron X “MVP”. See the sneakers after the jump and let us know if you own any of these rare LeBrons, and stay tuned for more recaps from Nike and Jordan Brand’s plans overseas.
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March 21st, 2013 by John Kim
Earlier today LeBron James went “Retro” for the first time in a while and brought out the Nike Zoom LeBron VI “Fairfax” for his return to Cleveland. The Ken Link-designed Nike Zoom LeBron VI was the last of the LeBrons before it moved onto the era of Jason Petrie – a move that made LeBrons much more popular by a noticeable degree and solidifed the Nike LeBron as the flagship name and model for Nike Basketball. With consumers chasing down LeBron releases at a faster rate than ever before and the recent unveiling of the Nike LeBron X Elite bringing in even more excitement to the LBJ label, we’d like to continue our “What Do You Think?” series by posing the thought of a Nike LeBron Retro. Is the timing perfect? Is it too early?
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November 7th, 2012 by John Kim
NIKE LEBRON WEEK
You know that uber-popular LeBron 8 Low colorway that everyone copied onto the LeBron 9 iD? It started in 2006 with this sick collaboration with the Coca Cola company. The well-versed LeBron fans will definitely recognize this show, but for the newer fellas, the LeBron ‘Sprite’ was an actual shoe that happened with the Zoom LeBron III Low. In 2006, Nike created this special-edition ‘Sprite’ as a special tribute to LeBron, who nabbed a Sprite soft-drink endorsement in his rookie year; one of the ads featured the fictional ‘Thirst’ figurine that would appear in several NBA advertisements. This version, unlike the LeBron 8 Low, features legitimate Sprite logos on the insole, heel, and outsole, and remains as one of the most elusive LeBron discoveries out there today. The Zoom LeBron III may be a long-gone story (until a Retro goes down), but that’s what Classics Revisited is for! More on the original LeBron “Sprite” after the jump
Nike Zoom LeBron III Low “Sprite”
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