The latest movement in the NBA athlete/brand mill zeroes in on New York City and booming athletic footwear brand Under Armour. Raymond Felton, who returned to the Knicks after being traded away for his current teammate Carmelo Anthony, is enjoying a fine season as the team’s point guard, and after some time away from the court due to injury, Ray will return to the roster for the Knicks as an official Under Armour athlete. Felton’s been wearing UA hoop shoes throughout the season, but with the official announcement of a multi-year partnership coming today, expect a ton of brightly-colored PEs for the rest of the season. – like this UA Micro G Torch.
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