Reebok’s latest marketing push comes in form of a video, featuring Reebok Lifestyle collaborator, noted celeb-sneakerhead Rick Ross, and signature athlete John Wall. The three were spotted rocking some sweet Reebok gear for the shoot – Swizz Beatz in Reebok Twilight Zones, Rick Ross in the Omni Pump in Black/Gold, and John Wall in the re-designed Kamikaze. It’s interesting to note that Rick Ross would be part of the promo when it wasn’t even a year ago when he was featured in the Nike ‘BOOM’ advertisement. Also spotted at the shoot was Maybach Music member Meek Mill, who wore Black/Orange Kamikazes. Check out the images from the Reebok Back video shoot below and let us know what you think.
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Were you among the eighty-four lucky sneakerheads who got their hands on a pair of autographed Swizz Beatz x Reebok Kamikazes? It’s likely the ansewr is ‘no’, but luckily, RBK didn’t keep their collaboration with the One Man Band Man to a single, frustratingly limited release. To the contrary, two different Swizz Beatz-designed Kamikaze 2011s will hit select retailers next Friday, June 10th with an MSRP of $100. One pair goes with an almost Air Max 95-style range of grey shades with neon yellow accents, while the other is a look borrowed from the original Pump, a black and white getup with orange peeking from the sockliner. Click through to see more angles plus a list of retailers that will have the Swizz Beatz x Reebok Kamikaze next Friday.
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Today, Reebok finally unveiled the Reebok Kamikaze 2011 in 84 limited edition pairs of the Red/Grey colorway, each autographed by hip-hop mega-producer Swizz Beats. Now that the groundwork has been laid for the most anticipated Reebok shoe in years, Reebok will release two more colorways this June 10th – one in a Grey/Neon/White combination and a second in a Black/Orange/White version. Both pairs will hit select stores in New York City, Boston, Philadelphia, Washington DC, Baltimore, Atlanta, Miami, Houston, Chicago, Detroit, New Orleans, Los Angeles, and San Francisco. Both colorways feature the aggressive midsole design with visible Hexalite cushioning, a sleek patent leather toe guard, nubuck and synthetic leather uppers, and a breathable mesh-like material on the upper and tongue. Expect both colorways to hit stores on June 10th, so take another look below and let us know what you think.
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That Swizz Beatz’ production and recording career has proven to be nearly doubly as long as Shawn Kemp’s career peak goes to show how much has changed since the latter was dunking at the 1995 NBA All-Star Game in the original Reebok Kamikaze. But rappers can move sneakers just as well if not better than basketball players these days and the inclusion of this nod to a mid-90s classic earns Swizzy’s collabo with RBK some extra street cred. The Reebok Kamikaze 2011 was designed by Swizz Beatz and will see its first colorway hit retailers this Friday the 13th in a super-limited run, but after that the general public can get its fair share of Hexalite cushioning when these black/red and grey/teal colorways hit retailers later this summer. Click through to see more of both and stick with Sneaker News for word on the US release dates. via Eastbay
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Reebok is ready to take its lifestyle footwear label to the next level with the much-anticipated release of the Swizz Beatz x Reebok Kamikaze, a remastered version of the heralded Reebok design from the 90′s, now given a contemporary twist. We first learned of the partnership between Reebok and the hip-hop mega-producer late last year and after an official announcement and debut in mid-February, Reebok is ready to lay down a hit collabo with the limited release of the Grey/Red colorway of the Swizz Beatz x Reebok Kamikaze. Just eighty-four pairs of this version will release tomorrow, May 13th, with each pair being accompanied with an individually numbered hangtag autographed by Swizz Beatz himself. We’ve been teased aplenty with sneak previews at upcoming colorways like the ‘Black and Yellow’ and ‘Grape Juice,’ as well as the ‘Name These Kicks‘ contest that went live at the end of January, but now its finally time to try to get your hands on a pair. Sneaker News already brought you a list of stores that will have these available (listed again after the jump), but if you’ll be in the NYC area tomorrow, hit up Harlem NYC on 125th St. for a special release event and a Reebok footwear showcase.
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One of the most anticipated lifestyle launches for Reebok is the release of the Swizz Beats x Reebok Kamikaze. To help promote the already buzzworthy shoe, Reebok and Swizz Beats will make 84 autographed pairs of the shoe available next month. Whether they will be up for sale or be involved in a giveaway contest of some sort has yet to be determined, but that information is set to be released very soon. Collabs between hip-hop artists and sneaker brands have been all the rage lately, but does the Swizz Beats x Reebok have what it takes to crack the Sneaker News Top 30? Check out the new image of the upcoming sneaker after the jump and stick with Sneaker News for more updates regarding this interesting development.
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Hey RBK, what’s the name of that sneak(er)? A new page just popped up on Swizz Beatz‘ website with a look at a new colorway of his upcoming collaboration with Reebok. The yet to be named shoe looks doper than ever in a mix of grey tones and textures with Schoolly D in the background and a call to action for all you sneakerheads out there. Pick a name for the shoe and tweet it for the world to see, and Reebok will collect the list and pick one to announce as the winner on February 16th. Click through to see more and let us know some of your ideas — it’d be pretty sick to declare your choice here on Sneaker News today and come back later for the world to see you knew yours could win!
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In mid-November Sneaker News gave you a heads up regarding an upcoming collaboration between a big-name sneaker brand and a hip-hop megastar. No, we’re not talking a Yeezy 2, but Reebok’s partnership with Swizz Beats. Something like a Reebok Kamikaze for the future, Swizz Beats has transferred the silky smoothness of his music onto the shoe, and here we get a teaser at the upcoming ‘Grape Juice’ colorway. Featuring a tonal Grape purple upper with patent leather accents for that added sweetness, the Swizz Beats x Reebok ‘Grape Juice’ will be one to look out for in 2011 (unless Dave Chappelle implores Swizz to change the name to ‘Grape Drink’). Let us know what you think of this upcoming collaborative release and stick with Sneaker News for more updates.
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