Browsing the "Russell Westbrook" Tag

What Do You Think?: The Next Signature Basketball Athlete

March 28th, 2013 by | 16 comments

sig shoe what do you think What Do You Think?: The Next Signature Basketball Athlete

Take a look at the NBA players that have signature shoes today and it’s clear that being a signature athlete requires the perfect alignment of skill, charisma, sheer location of employment, and a few other things that make a human into a superstar. LeBron, Kobe, Melo, CP3, Wade, and D-Rose all play in major markets where the opportunity for extensive media coverage is all but guaranteed, with Kevin Durant being the one industry anomaly of being a highly successful signature athlete playing in a small-market city; this seems like a healthy list that should hold us down for a few years, but being content only means one thing –  there is room for more.

The landscape of sneaker brands is unique in that some of these labels have become flexible with who they choose to represent their brands on that “face of the brand” tier. Take up-and-coming Under Armour for example; their lone signature athlete is Brandon Jennings, but with DeAndre Jordan playing in a huge market and his insane dunk placing some added spice to his shoes, the neophytic UA label has experienced some added exposure as the prime “indie” brand. While the responsbility that comes with being a signature athlete is something that can be compromised, Nike, Jordan Brand, adidas, Li-Ning, and Under Armour – the major brands in the basketball category – all have the room to fit in a new guy on the team.

But is it even time to welcome a new name to the sneaker industry? There’s no doubt that player names play a large part in shaping consumer tendencies, and with Kobe Bryant nearing retirement every passing year, LeBron well on his way to signature shoe history for Nike, KD well-ingrained in the Nike’s historical fibers, and D-Rose sitting prettily with a life-time contract, it’s a ripe-enough time for a fresh name to be thrown into the mix. Each brand across the board has a select group of athletes to represent their non-signature models, but is anyone ready to step up? We’ve narrowed down a list of the top candidates that may be worthy of sig-shoe distinction, so check out our list below and chime in with your opinions on this latest installment of What Do You Think?.

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Air Jordan XX8 – Russell Westbrook PEs

March 15th, 2013 by | 5 comments

air jordan xx8 russell westbrook pes Air Jordan XX8   Russell Westbrook PEs

In case you hadn’t noticed, Russell Westbrook is very much the flag bearer for the Air Jordan XX8 as far as NBA players go. His tenure in the sneakers of course includes plenty of player exclusive pairs, a group which is put on full display here. Shown are four separate sneakers that only Wesbtrook is privy to so far, including a couple straightforward orange and blue affairs, one with a jumbo ‘Why Not’ hit on the outer shroud, and a white based perforated pair. See all of the Oklahoma City Thunder styled Air Jordan XX8 player exclusives for Westbrook after the jump and let us know if you think any of these deserve to make it to the retail realm.

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NBA Feet: Russell Westbrook – Air Jordan XX8 – Black/Orange PE

February 21st, 2013 by | 12 comments

air jordan xx8 black orange pe NBA Feet: Russell Westbrook   Air Jordan XX8   Black/Orange PE

In comparison to last year’s lackluster Air Jordan 2012, the Air Jordan XX8 has exploded out of the gate – with much of the credit going to OKC Thunder star Russell Westbrook. As the “chosen one” to carry on the torch of the Air Jordan legacy, Westbrook has elevated his game to new heights while keeping us interested with his sporadic Air Jordan XX8 on-feet sightings. Now that the cat’s out of the bag, should we expect to see Mr. Why Not? wear the XX8 on a nightly basis? That could be the case, as we saw him wear the Air Jordan XX8 in a ‘Black/Orange’ PE during last night’s match-up against the Houston Rockets (he didn’t have much traveling to do).  These are indeed slightly different from the pair we should you last night as the upper shroud is a tonal black rather than a carbon-fiber seen in the pair last night. We’ve got a detailed gallery below so take a look and stay tuned to Sneaker News for more NBA Feet sightings!

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Air Jordan XX8 – Russell Westbrook “Why Not?” PE

February 16th, 2013 by | 14 comments

air jordan xx8 russell westbrook why not pe 1 Air Jordan XX8   Russell Westbrook Why Not? PE

Since the kickoff of the 2013 NBA All-Star Weekend, there has been no shortage of new Air Jordan XX8 colorways popping up left and right, and here we have a look at the latest to surface. This pair is on Russell Westbrook‘s feet right now during the Saturday night events and features the familiar “Why Not?” slogan that appeared on various Westbrook PE’s while a member of the Nike roster. We’ll have to wait to see if Russ sticks with these for tomorrow night’s game or if some more surprises are in store, but for now you can get a better look at the Air Jordan XX8 “Why Not?” PE after the jump.

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Russell Westbrook in Air Jordan V “Tokyo23″

February 15th, 2013 by | 17 comments

russell westbrook in air jordan v tokyo 23 01 Russell Westbrook in Air Jordan V Tokyo23

Has Russell Westbrook been playing a little bit of catch up as far as the more sought after Air Jordan pairs out there now that he’s a Jordan Brand man or was this pair of the Air Jordan V ‘Tokyo23′ already in his collection? He was never a dude who really popped up on the sneakerhead athlete radar, but we wouldn’t put it past Russell to have had these in the rotation since way back given his tendencies for attention grabbing outfits. Get with us after the jump for the full photo of Russell Westbrook’s 2013 NBA All-Star celebrity game ensemble featuring the Air Jordan V ‘Tokyo23′ on feet and give us your two cents on his fit in the comments section.

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NBA Feet: Russell Westbrook – Air Jordan XX8 “OKC” PE

February 14th, 2013 by | 15 comments

air jordan xx8 okc player exclusive NBA Feet: Russell Westbrook   Air Jordan XX8 OKC PE

Valentine’s Day is all about love and hearts, but the match-up between the Miami Heat and Oklahoma City Thunder wasn’t exactly a night out on the town. Miami took home yet another W against their 2012 NBA Finals opponents, but at least the Thunder get some style points thanks to Russell Westbrook’s Air Jordan XX8 ‘OKC’ PE. Featuring an all-white upper with detailed perforations on the upper with a matching ‘OKC’ mix of Photo Blue and Orange on the outsole and inner bootie. Quite the advanced surprise considering we expected Westbrook to break out the XX8 this Sunday, so check out the Air Jordan XX8 ‘OKC’ PE below and let us know what you think.

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Air Jordan XX8: Dare To Fly

February 14th, 2013 by | 4 comments

air jordan xx8 dare to fly Air Jordan XX8: Dare To Fly

“The question you have to ask: Does the game make you? Or do you make the game?”

This question posed by Michael Jordan in the newest piece of promotional material for the Air Jordan XX8 is ironically one that he’d be best positioned to answer. As MJ and his Air Jordans go, so goes the sneaker world, and His Airness challenges us directly to get on board with the daring new XX8 design. This 30-second clip features eye-catching cameos from Russell Westbrook, Blake Griffin and an exploding basketball one clever YouTuber saw as “inspiration for the dunk contest.” The Air Jordan XX8 figures to make a big impact on this NBA All-Star weekend, so stick with Sneaker News for all the latest and Dare to Fly after the jump below.

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