Browsing the "Russell Westbrook" Tag

Air Jordan XX8 “Dare to Fly” Event Recap

December 4th, 2012 by | 18 comments

jordan dare to fly event Air Jordan XX8 Dare to Fly Event Recap

Today’s official unveiling of the Air Jordan XX8 was a top secret event by all accounts, with industry folks tight lipped about what exactly the sneaker media should expect going into their exclusive set up in midtown Manhattan today. As folks from the blogosphere filtered into the dimly lit room, things became more and more apparent. Jordan Brand president Larry Miller kicked things off, bringing out the one and only Spike Lee to get things started, with Carmelo Anthony eventually taking to the stage as well to talk the game of hoops with Mars Blackmon himself. After that portion wrapped up, attendees were ushered upstairs via freight elevator to see what Jordan Brand had in store next.¬†Once the crowd was made to converge, following the endless ogling of the Air Jordan ‘Blackout Collection’ display, a projection played on the walls of the room, the massive doors at the center broke away, and there it was: the Air Jordan XX8.¬†Spike Lee again picked up the narrative from there, rapping with Air Jordan architect and sneaker design guru Tinker Hatfield along with project designer Josh Heard about the new model.

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Air Jordan 28 Unzipped

December 3rd, 2012 by | 56 comments

air jordan xx8 unzipped 1 Air Jordan 28 Unzipped

The most prominent design feature of the all-new Air Jordan XX8 is the zip-down construction that allows for a tight, bootie-like fit as well as a more casual, lower-cut stance when zipped down. This dual-personality of the XX8 allows the already versatile design to be both street and court ready, but what are your initial thoughts? Would you rock them off the court? Peep the extra shots below and stay tuned for more on the Air Jordan XX8 – Russell Westbrook’s wearing them tomorrow against the Nets.

Air Jordan XX8
555109-010
02/16/13
$250

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Air Jordan XX8

December 3rd, 2012 by | 55 comments

air jordan 28 Air Jordan XX8

Jordan Brand has just unveiled the Air Jordan XX8. The Air Jordan 28 is designed by Tinker Hatfield and features a unique, outer-bootie design with a zip construction, a carbon fiber plate, and a translucent outsole. The sneaker will debut on an NBA court tomorrow on the feet of Jordan Brand athlete Russell Westbrook during the Thunder/Nets game. Stay tuned to Sneaker News for more on the Air Jordan XX8 and let us know what you think.

Air Jordan XX8
555109-010
02/16/13
$250

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Jordan Brand x 9FIVE Frames for Russell Westbrook

October 12th, 2012 by | 12 comments

jordan brand 9fivers russell westbrook 1 Jordan Brand x 9FIVE Frames for Russell Westbrook

It’s a big celebration for everyone in the Russell Westbrook entourage of supporters thanks to the announced endorsement partnership with the brand that Michael Jordan built. To help keep the festive vibe alive, Jordan Brand has commissioned eyewear label 9FIVE to create a special edition set of frames for Westbrook; these frames are exclusive to Russell only as they feature the Jumpman logo as well as ‘RW-LTD. EDITION’ inscribed on the interior. Check out the entire set of Westbrook’s off-the-court eye gear below and check out the 9FIVE website for their entire catalog of merchandise.

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Jordan Brand Signs Russell Westbrook

October 11th, 2012 by | 22 comments

jordan brand russell westbrook Jordan Brand Signs Russell Westbrook

All the recent headlines involving Dwyane Wade and his ground-breaking partnership with Li-Ning has only emphasized the gaping hole left in the Jordan Brand roster of athletes. The failure of the Wade/JB marriage was pretty straightforward; poor sales, unenthusiastic designs, and a general indifference from consumers deemed a furthering of the partnership nonsensical, but the brand that Michael built is ready to move forward in another direction. Jordan Brand has just added Oklahoma City Thunder superstar guard Russell Westbrook to its roster of athletes, joining Carmelo Anthony and Chris Paul to replenish the ‘Big Three’; Russell, who has quickly made a name for himself as the undisputed high-flying NBA Guard, played alongside Melo and CP3 during the London Olympics, helping the team win Gold in dominant fashion, and also has deep Playoff and NBA Finals experience.

This exciting development might not have come as surprising news to some, because not only was Westbrook spotted in Air Jordans during NBA Media Day, but he also wore the Jordan Super.Fly during last night’s pre-season match-up against the Houston Rockets. We’re excited to see what Jordan Brand has in store for Russell, so while the full details of this connection hasn’t been released, stay tuned to Sneaker News for more updates on this newfound partnership and let us know if you think Russell will have more success as a brand representative than his predecessor.

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Foot Locker #Approved – New Videos

September 1st, 2012 by | 5 comments

foot locker approved new videos Foot Locker #Approved   New Videos

Following up on their first set of #Approved videos, Foot Locker carries on with the campaign, this time sitting down with the NBA stars included in the promo pieces to chop it up on their personal history with both basketball and sneakers. Chris Bosh reminisces over coveting the Nike Air More Uptempo, Russell Westbrook professes his love for the Nike Shox BB4, James Harden remembers shutting down a summer time game after his first dunk, Carmelo Anthony talks about getting a pair of Air Jordan XI’s as a young buck, and Kevin Love breaks down the hardships of being a fifth grader with a size 15 foot. Click through for the candid interviews and let us know which is your favorite Foot Locker #Approved moment below.

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Foot Locker #Approved With NBA Stars

August 16th, 2012 by | 9 comments

foot locker approved Foot Locker #Approved With NBA Stars

Even the NBA’s top stars know that keeping one’s gear as fresh as possible is a must. Carmelo Anthony, Russell Westbrook, James Harden, Kevin Love, and Chris Bosh have teamed up with “fresh” provider Foot Locker for a hilarious ad campaign dubbed Foot Locker #Approved; in these videos, Melo employs the services of four body doubles, Chris Bosh inquires about Kevin Love’s blow-up yacht, and Russell sees the many layers of his teammate James Harden – all for the sake of keeping their kicks and gear as crisp as possible. All of the hilarious videos are right ahead so take a look and hit up Foot Locker to keep yourself as fresh as possible!

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