20 Years Of Nike Basketball Design: Zoom Hyperfuse (2010)
August 10th, 2012 by Aaron Hope | No comments
Thursday’s look back at 2008′s Zoom Kobe IV was a reminder of how conventional wisdom can shift right under your feet, and today we get a look at a design and really, an entire fabrication process, that was inspired by the unlikeliest of combinations. Shane Kohatsu of Nike’s famed Innovation Kitchen noticed that Chinese ballers wore everything from mesh runners to rugged workboots on the nation’s rapidly multiplying outdoor asphalt arenas, then went to work on creating a balance of their collective advantages. The three-layered technical marvel that is Hyperfuse is born, and in 2010, the Nike Zoom Hyperfuse became the first model to show off its incredible blend of lightweight breathability and strength. Lead designer Leo Chang noted that the new seamless approach means “You have to draw everything, from the inside out,” so have a look at various sketches and design notes after the jump and let us know where the OG Hyperfuse ranks in the annals of Nike Basketball’s all-time greats.
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