February 22nd, 2013 by John K.
Reebok made yet another big splash at the Project Trade Show in Las Vegas as the comeback brand welcomed its first-ever signature athlete Shaquille O’neal to help re-launch the original Shaq line. The future Hall Of Fame NBA center sat down with Swizz Beatz to talk about the comeback of the most popular Reebok Shaq models like the Attaq and Shaqnosis, but Shaq filled us in on some more interesting info regarding the original ad campaigns and designs from the 90′s, how his own children have responded to the Reebok Shaq comeback, and much more. Check out the full video after the jump and stay tuned for the official return of the Shaq Attaq, which we’ve confirmed to be April 19th.
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May 31st, 2012 by John K.
REEBOK 90′s CLASSICS WEEK
Was there a bigger ‘celebrity’ in NBA history than Shaquille O’neal? Arguments can be made for other individuals like Michael Jordan, LeBron James, or Magic Johnson, but do any other their off-the-court accomplishments match that of the Big Aristotle? Aside from his pure dominance of the NBA paint, Shaq was a champion of pop-culture, appearing in a number of feature films (don’t like, you watched them all), releasing hip-hop albums, starring in video games, hosting Saturday Night Live, and once he reeled in his first NBA Title in 2000, it’s safe to say his considerably large ‘bucket list’ was entirely checked off by age 30. In the mid-90′s, Shaq was the center of a major endorsement push by Reebok, acting as one of the four athletes in the ‘Reebok Planet’ campaign while headlining the rising Reebok Basketball roster of stars which included Shawn Kemp, Nick Van Exel, and Glenn Robinson. Expectations were high for Reebok Basketball during that era, which served as an aggressive and competitive battleground for Reebok and Nike who traded blows for several years, but with the daunting force at the Center position, Reebok had all the star-power it needed to hold its own.
Just after Shaq made his first NBA Finals appearance in 1995 (just his third year in the NBA), Reebok moved forward from the Shaq Attaq line and debuted the Shaqnosis for the ’95-’96 season. The design was a stark contrast to the previous Attaq models as it featured a unique design of concentric circles zeroing in on the Reebok logo blocked at the center of the shoe, leaning heavily on the visual stimulation displayed by Shaq’s immense size-22 feet. The Shaqnosis played side-by-side with Shaq’s physical game, as it provided a ‘hypnotic’ effect when paired with his sheer force in the paint. Shaq’s game and personality was the perfect suitor for such a staggering design, making the Shaqnosis one of the most memorable shoes in history and certainly one of the most mentioned in the “remember these…” discussions. With the return of the Reebok Shaq line confirmed for 2013, Shaqnosis is ready to cast its hypnotic spell on for a second time, so continue on for a gallery of this generation-defining sneaker below and stay tuned for the final installment of Reebok 90′s stay in our Classics Revisited column!
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May 15th, 2012 by John K.
In celebration of the news that surfaced earlier today, let’s take a look back at one of Shaq’s earliest signature sneakers with Reebok – the Reebok Shaq Attaq. The Shaq Attaq was actually O’neal’s first signature shoe with Reebok, featuring a sleek futuristic design (a welcome deviation from the chunkier, more tank-like builds of other big-men sig models) with Reebok’s Insta-Pump technology infused into the chassis and exposed carbon-fiber in the footbed visible through the outsole.. This gargantuan pair is a size 20, worn and autographed for the Orlando Magic behemoth during his rookie campaign, and with the news of a 2013 return of the Shaq Attaq, the spotlight is back on one of the most memorable signature lines of the 1990′s. Check out the gallery below to refresh your memory on this classic, and head to the full listing (note: just the right shoe, not the whole pair) from ptblazer12 on eBay.
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June 4th, 2011 by John K.
Shaquille O’neal announced his retirement yesterday, giving his fans the first-hand message through a TwitVid. It was by no means an official press conference, but Shaq is a man who makes firm statements and does what he can to stick by them. The four-time NBA champion and one-time MVP (a number that some argue should be greater) leaves behind a career filled with utter low-post dominance and unparalleled charisma. Beginning his career with the Orlando Magic, Shaq spent his final season with the Boston Celtics, adopting the ‘Big Shamrock’ moniker, and had the Celtics reached the NBA Finals, a healthy Shaq would have worn this Li-Ning PE called the’Big Shamrock’, featuring a white/green/dark grey colorway and a Superman x Shamrock logo on the upper ankle of the shoe. Unfortunately, Shaq never got a opportunity to wear these PEs and no longer will he get to lace up sneakers on an NBA court (barring an improbable comeback), but something tells us his TwitVid isn’t the last of Shaquille O’neal (Shaq and Barkley hosting NBA on TNT?). Check out Shaq’s PE after the jump and let us know what your favorite all-time Shaq moment is. via sina.
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