March 22nd, 2011 by Aaron Kr.
Last week, Sneaker News brought you an introductory look at Jordan Geller’s awe-inspiring ShoeZeum – the first of a 10-part feature exploring what just might be the most impressive sneaker collection on earth. Now that you have a rough feel for the cavernous layout, it’s time to take a closer peek inside, as we take you through some of the collection’s most noteworthy displays. The ShoeZeum has been meticulously divided up into different categories and displays, with the first stop on the tour being the ‘Welcome To The ShoeZeum’ area. This section serves as a greeting area for visitors, with a large part of the emphasis on capturing the feel of some of the hometown amenities that San Diego is best known for.
After being welcomed by the three “Money Cats” during a cruise past the former Sneak’s Kicks inspection station, you will make your way into the first area of shelf displays spotlighting a tribute to two of San Diego’s biggest tourist attractions – Sea World and the San Diego Zoo. Countless sea-creature and animal-inspired Nike shoes are strewn about among their corresponding decorative effects, with highlights being the Lobster and Panda Dunk displays, as well as some clever nods to animal print and reptile materials and an homage to the “DQM Bacon” family of kicks. Also of note are the Ugly Dunkling and Three Bears Dunks which are showcased along with themed props and even copies of the children’s books that the stories originated from.
Continuing on from the Dunklings, a nod to the Joker’s purple and green color scheme leads into an area featuring a variety of comic book and cartoon-inspired kicks that Jordan intended to serve as a common point of interest for visitors to the ShoeZeum, regardless of their appreciation or knowledge of sneakers. After a whimsical stroll through the cartoon shoes and their stuffed toy counterparts, you will come to an exhibit housing a selection of shoes based on California, the USA and San Diego’s neighbor to the south, Mexico. To the left of this display sits one of Jordan’s most prized pieces in The ShoeZeum, a ‘Cali’ SB Dunk signed by former eBay CEO, Meg Whitman.
A quick 180 degree turn from there and you’ll be facing the final welcoming touch. In a further tribute to the city that The ShoeZeum calls home, you’ll find a bit of local sports flavor thanks to some LaDainian Tomlinson shoes and collectibles and a pair of the LA Map lasered Air Force 1′s. To the right sits one of the ShoeZeum’s most over-the-top features, a pair of the SB Dunk Broncos sitting atop, what else, but a Ford Bronco. Keep reading after the jump for an introduction video that will further lay out what you’re about to see, and head over to Sneaker News HD for the full gallery of the ‘Welcome To The ShoeZeum’ display. Don’t forget to check back this Thursday night for Part 3 of our adventures inside The ShoeZeum.
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March 17th, 2011 by Aaron Kr.
There are a lot of people with incredible sneaker collections around the world… and then there’s the ShoeZeum! Many of us consider ourselves to be serious collectors, but after a look at what you’re about to see, you may face the harsh reality of learning what amateurs most of us actually are in comparison to the sheer awesomeness of one devoted sneakerhead’s jaw-dropping Nike arsenal. Jordan Michael Geller (seriously his name!), creator of the ShoeZeum, may quite possibly possess the most thorough Nike collection on earth. You may remember seeing some of Jordan’s auctions on eBay a few months back, and after a look at what turned out to be just the tip of the iceberg, we had to see more for ourselves, so Team Sneaker News packed up and headed cross-country to San Diego to explore the wonders of the ShoeZeum for ourselves.
Words and photos can do no justice to any visitor’s first impression of the ShoeZeum when initially entering the 2-floor 9,000 square foot warehouse. When you love sneakers like we do, there is no more overwhelming feeling than trying to figure out where to start when you’re smack in the middle of a 2,000 pair sneaker collection. Our initial tour of the premises took roughly three hours before we had made our way through every shoe, and that was just a quick walk through. The collection covers nearly every aspect and category of Nike sneakers over the entire span of the Swoosh’s almost 40 year history. There are a lot of impressive collections out there, but you’d be very hard pressed to find one anywhere that covers such a comprehensive cross section of Nike footwear.
If the ShoeZeum was simply a spread out showcase of Jordan’s amazing sneaker collection, it would be eye-poppingly awesome right there, but this dedicated young man has really gone all out to ensure that his creation was far more than that. Every shelf, sneaker and display in the Shoezeum has been accompanied by corresponding props, memorabilia and decorative effects to really capture that museum feel and help tell the stories behind the shoes and sectional themes. When discussing the madness involved in putting all this together, Jordan proudly compares himself to Willy Wonka and takes unabashed pride in his eccentricity and blind passion for Nike sneakers. While he’s aware that some people may think he’s crazy for having done this, it doesn’t phase him for a second. He’s living every kid’s dream – to go out and get your hands on every toy you’ve ever wanted – and who can’t relate to that?
And this is far from a silver spoon story where Daddy’s credit card picked up the tab for all these goodies. Everything you see here started more than ten years ago with $300 worth of swap meet Nikes and a few eBay listings that paved the way for a multi-million dollar eBay sneaker store and the warehouse that is now home to the ShoeZeum. Jordan has put his heart and soul into sneakers in life and business and his ShoeZeum now stands as a triumphant retrospective, to not only the history of Nike sneakers, but the story of his own life and the business that became the foundation of this astonishing collection.
Best believe that there has been extreme attention to detail paid to every facet of this marvel, right down to what just might be the most miraculous ShoeZeum claim of them all. With the exception of less than 1% of the 2,000 sneakers, every pair in the collection is deadstock and in Jordan’s size (11-12), a firm set of criteria that, as you can imagine, made amassing such a meticulous stockpile a very painstaking process. The time, discipline, funds, knowledge and love that Jordan has poured into the ShoeZeum are a testament to collectors everywhere, as the ShoeZeum is not just perhaps the most impressive sneaker collection on earth, but just might be one of the best collections of anything!
Check out an interview with Jordan after the jump and head over to Sneaker News HD for the full ‘Sneaker News Goes Inside the ShoeZeum’ Part 1 gallery. What you’ll see there will give you a good indication of just what’s in store as we bring you an in-depth look around the ShoeZeum over the next few weeks. Huge thanks to Jordan Geller for his hospitality and eagerness to share his creation with the world!
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