Reebok made yet another big splash at the Project Trade Show in Las Vegas as the comeback brand welcomed its first-ever signature athlete Shaquille O’neal to help re-launch the original Shaq line. The future Hall Of Fame NBA center sat down with Swizz Beatz to talk about the comeback of the most popular Reebok Shaq models like the Attaq and Shaqnosis, but Shaq filled us in on some more interesting info regarding the original ad campaigns and designs from the 90′s, how his own children have responded to the Reebok Shaq comeback, and much more. Check out the full video after the jump and stay tuned for the official return of the Shaq Attaq, which we’ve confirmed to be April 19th.

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© Sneaker News, 2013. | Permalink | One comment | Add to del.icio.us

Reebok Back! Reebok and celebrity collaborator Swizz Beatz held a special launch event for the Reebok ‘Reethym Of Light’ campaign, which focuses on the new Reebok Lite Footwear line and Swizz’s personal take on collection. He calls it an ‘International Party’, where footwear connects with the rhythm of art, dance, music, and style, and it was certainly a party last night at Espace as Swizz was joined on stage by Lloyd Banks for alive performance. Other notable guests at event included P. Diddy, Jay-Z, Beyonce, Alicia Keys, Busta Rhymes, DJ Khaled, Clive Davis, and more. Continue reading for a full event recap of ‘Reethym Of Light’ with a look at some great Reebok kicks on feet (Packer’s U.S. Open Court Victory Pumps and the upcoming Reebok Blast remake) and some new Kamikaze colorways and let us know what your thoughts are on the newly revamped Reebok footwear line!

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© Sneaker News, 2011. | Permalink | 20 comments | Add to del.icio.us

In mid-November Sneaker News gave you a heads up regarding an upcoming collaboration between a big-name sneaker brand and a hip-hop megastar. No, we’re not talking a Yeezy 2, but Reebok’s partnership with Swizz Beats. Something like a Reebok Kamikaze for the future, Swizz Beats has transferred the silky smoothness of his music onto the shoe, and here we get a teaser at the upcoming ‘Grape Juice’ colorway. Featuring a tonal Grape purple upper with patent leather accents for that added sweetness, the Swizz Beats x Reebok ‘Grape Juice’ will be one to look out for in 2011 (unless Dave Chappelle implores Swizz to change the name to ‘Grape Drink’). Let us know what you think of this upcoming collaborative release and stick with Sneaker News for more updates.

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© Sneaker News, 2010. | Permalink | 23 comments | Add to del.icio.us