Swizz Beatz

SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.

Swizz Beatz

Reebok and Swizz Beatz Release The DMX Series 2000

Reebok has a storied history of rapper collaborations. From G-Unit and Jay-Z in the mid-00s, to Kendrick Lamar and Rick Ross this decade, the British...

By Ross Dwyer July 27, 2018
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Reebok Classic “Retro Shop” @ Agenda Featuring Swizz Beatz, Rick Ross, and Cam’ron

Swizz Beatz wasn’t the only one who showed up for Reebok’s barber shop build in the middle of the Agenda Trade Show floor. Plenty more...

By Brendan Dunne February 20, 2014
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Swizz Beatz in BAPE x Reebok Insta Pump Fury

The Swizz Beatz x Reebok relationship is not your typical celebrity endorsement one. Swizz’s role is much deeper than that, and his constant appearances in...

By Brendan Dunne February 19, 2014
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Complex TV – Quickstrike: Season 2 Episode 3 Featuring Swizz Beatz

DJ Clark Kent and Russ Bengtson continue to rein in some pretty interesting guests for their Complex TV series Quickstrike. The latest person to make...

By Brendan Dunne October 18, 2013
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Swizz Beatz Shows Off Reebok Shaq Attaq “Christmas”

The Reebok Shaq Attaq will be donning a Christmas colorway this year, but it won’t be one comprised of the typical red, white, and green....

By Brendan Dunne September 26, 2013
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Reebok Question “#1 Pick” Launch at Rucker – Event Recap

Reebok’s occupancy at the historic Rucker Park continued last night as the brand showed up again in support of both the Reebok Classic Breakout Camp...

By Brendan Dunne August 23, 2013
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Reebok Classics Concert at Project LV – Event Recap

In case you hadn’t noticed yet, Reebok has quite the presence out in Las Vegas at the moment. They’re making most of the Project tradeshow...

By Brendan Dunne August 20, 2013
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Reebok Shaq Attaq “Phoenix Suns”

All sorts of Reebok previews continue to spill out from the tradeshow week that’s currently gripping Las Vegas. The latest is this one, a Reebok...

By Brendan Dunne August 20, 2013
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Swizz Beatz Teases Reebok Shaq Attaq “Bling” by Gabe the Jeweler for Charity

The only Reebok Shaq Attaq colorway to have hit stores so far is the OG “Orlando” look, but we’re certain that there are more on...

By Brendan Dunne May 17, 2013
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