Browsing the "Swizz Beatz" Tag

SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.

Swizz Beatz Teases Reebok Shaq Attaq “Bling” by Gabe the Jeweler for Charity

May 17th, 2013 by | No comments

reebok shaq attaq bling Swizz Beatz Teases Reebok Shaq Attaq Bling by Gabe the Jeweler for Charity

The only Reebok Shaq Attaq colorway to have hit stores so far is the OG “Orlando” look, but we’re certain that there are more on their way. In fact, we’ve spotted a very special version in the form of this blinged out look done by one Gabe the Jeweler. Unfortunately they don’t appear to be a retail release, instead they’ve been touted as as charity item. Tell us what you think of this bejeweled makeover for the Reebok Shaq Attaq in the comments and stay tuned to find out what sort of rollout the Reebok team has planned for them.

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Alicia Keys x Reebok Freestyle Hi Wedge “A.Keys Collection”

March 15th, 2013 by | 2 comments

alicia keys reebok freestyl Alicia Keys x Reebok Freestyle Hi Wedge A.Keys Collection

The Reebok Classic line continues to be a collection curated in part by the celebrity power couple of Alicia Keys and Swizz Beatz. The latest from the former has just arrived-a group of the brand new Reebok Freestyle Hi Wedge, a remix of the classic Reebok Freestyle Hi silhouette that brings them in tune with the more contemporary wedge-look that’s been ever so popular as of late. Continue reading to see a full gallery of the sneakers, along with some shots from the Alicia Keys hosted launch event that recently went down out in LA, and look for the wedge sneakers over at Reebok right now.

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Reebok Shaq Attaq – Officially Unveiled @ PROJECT Las Vegas

February 19th, 2013 by | 12 comments

reebok shaq attaq press conference Reebok Shaq Attaq   Officially Unveiled @ PROJECT Las Vegas

Ahead of the upcoming Reebok Shaq Attaq retro, the big man himself actually stopped by the Reebok Classics booth at Project trade show out in Las Vegas to put his stamp of approval on the sneakers. Swizz Beatz played host at what served as the official unveiling for the forthcoming style-introducing the shoe and then sitting down to interview Shaq about his Reebok deal, his basketball history, and even his brief stint as a rapper. Continue reading for shots from the official Reebok Shaq Attaq retro unveiling (With a Tyga cameo thrown in for good mix) and let us know if you’ll be picking a pair up when they release.

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Swizz Beatz’s Current Sneaker Rotation

January 29th, 2013 by | 3 comments

swizz beats current sneaker rotation Swizz Beatzs Current Sneaker Rotation

The head of the Reebok Classics surge just showed off his daily sneaker rotation, and – you guessed it – it’s all Reebok. Starting with the upcoming Shaq re-issues like the Shaqnosis and Attaq to the more recent Kamikaze II drops, Swizz Beatz certainly puts his money where his mouth his by rocking the Bok exclusively! He challenges his IG followers to name everything he’s got from left to right, so check out the full photo below and drop us a comment if you can name everything in his rotation.

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Tyga x Reebok The T-Rawws – Green

January 15th, 2013 by | 4 comments

tyga reebok t raww green 04 Tyga x Reebok The T Rawws – Green

Tyga fans worldwide are still anticipating the release of his Reebok collaboration model the Reebok T-Rawws. Brand man Swizz Beatz doesn’t have to do any waiting of course, and he’s gone ahead and previewed yet another colorway for us in the form of this bright green pair. The Reebok T-Rawws was originally confirmed by Tyga as a December 2012 release but pairs have yet to materialize, so stay tuned with Sneaker News for the word on that. Hit the jump for a full view on this colorway and let us know if you’re feeling the partnership.

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Reebok Question “Iridescent Snake” Concept Sketch

January 14th, 2013 by | 26 comments

reebok question iridescent snake 01 Reebok Question Iridescent Snake Concept Sketch

These days it’s difficult to mention the on-going Reebok revival without giving some credit to their brand-man Swizz Beatz. Swizz has been particularly enthusiastic in the social media realm, often showing off upcoming colorways and around the bend retros. Pictured here is the latest design he’s teased out-a Reebok Question featuring a sort of iridescent look and plenty of snakeskin treatment wrapping around the upper. At this point all we’ve got is a rendering, but there’s no doubt that Swizz has the clout to make it happen, so stay tuned for word on that. Click through to get the preview and let us know in the comments what you think of the Reebok Question “Iridescent Snake”.

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Swizz Beatz x Reebok “Time Lapse” Video

November 12th, 2012 by | 4 comments

swizz beatz x reebok time lapse video Swizz Beatz x Reebok Time Lapse Video

How far back does your Reebok adoration go? Swizz Beatz takes us on a quick tour of some other Vector Brand’s most revered silhouettes with this time lapse video. The quick clip, set in Times Square, features Swizzy lacing up in plenty of classic models, including but not limited to the Reebok Question Mid, Reebok Classic Leather, and the Reebok Pump Omni Lite. Click through to check out the spot (which features plenty of Swizz influence via the Basquiat outfits selected) and let us know how many pairs therein you’ve owned at one point or another.

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