Browsing the "Swizz Beatz" Tag
SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.
November 12th, 2012 by Brendan Dunne
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How far back does your Reebok adoration go? Swizz Beatz takes us on a quick tour of some other Vector Brand’s most revered silhouettes with this time lapse video. The quick clip, set in Times Square, features Swizzy lacing up in plenty of classic models, including but not limited to the Reebok Question Mid, Reebok Classic Leather, and the Reebok Pump Omni Lite. Click through to check out the spot (which features plenty of Swizz influence via the Basquiat outfits selected) and let us know how many pairs therein you’ve owned at one point or another.
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September 26th, 2012 by Brendan Dunne
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It should come as no surprise that while you’re patiently waiting for the debut of the ‘Reignman Camo’ pack for the Reebok Kamikaze II Swizz Beatz already has his pair. Swizzy busted them out for a recent star studded get together out in NYC, popping some bottles with fellow New Yorkers Jay-Z and Memphis Bleek (where’s the du-rag Memph?). Click through with us to get a full view of Swizz in this awesome Reebok Kamikaze II (along with a bonus of Steve Stoute playing the background in the ‘Raging Bull’ Air Jordan V) and stay tuned with Sneaker News for release info on these and other upcoming Reebok retros.
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August 21st, 2012 by Brendan Dunne
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You remember that shot from yesterday showing off some of the heat Reebok was touting at the current Project tradeshow in Las Vegas? Well after they let their sneakers do the talking they brought out of the biggest names representing the brand at the moment to do a bit of that as well. The group gathered in front at the Reebok event was a convergence of huge figures in both music and sports, with Swizz Beatz playing host to the likes of Tyga, Rick Ross, Allen Iverson, and the OG himself Dominique Wilkins. And while the dudes did their talking that might have fallen on a fair number of deaf ears, with many in the room focused on the various wears that included the Reebok Kamikaze II, the Reebok Question, and the Reebok Pump Twilight Zone. Click through with us to check out the shots from the Reebok Classics press conference and stick with us for more updates from the Reebok booth at project.
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July 13th, 2012 by John K.
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Swizz Beatz can do it all. He’s produced some of the hottest hip-hop beats of the last decade, teaches a course at NYU, and even direct the once-stagnant Reebok into a topic of daily discussion in sneaker circles with his sneaker designs (both outrageous and refined, like this ‘Time to Show’ high-top zip boot). It’s got a high boot-like build with an oversized tongue donning a pressed-leather Reebok logo with Zipper construct at the midfoot to give the ankle some flexibility. The black leather and brass detailing gives the shoe almost a biker-boot look, but Swizz intends these to be a neckbreaker on the street with the ‘Time to Show’ moniker. Euro retailers have these in stock now, so be on the lookout if you’re looking to diversify your lifestyle rotation. Photos: eukicks
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July 12th, 2012 by John K.
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Swizz Beatz continues to make all the right moves for Reebok as he hit the ESPY red carpet yesterday wearing the Reebok Pump Twilight Zone “Snakes”, but he wasn’t alone as the once-proclaimed ‘Nike-head’ Nas wore a similar Black colorway. Both Swizz Beatz and Nas (natives of New York City), performed live at the ESPY Award Show, but rocked their ‘Boks up until their wardrobe change. We’ve got a good look at both colorways on the feet of these notable hip-hop sneakerheads, so take a look and let us know which of the two colorways is better, and we’ll keep you updated on a potential release date for these sick new T-Zones! Photos: zimbio
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July 11th, 2012 by John K.
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Sneaker News already confirmed the re-release of the Reebok Twilight Zones, but the brand’s lifestyle frontman Swizz Beatz is going the extra mile by rocking some sick new joints tonight at the ESPY Awards. Dubbed the ‘Snakes’, this Twilight Zone features a tonal upper featuring the slithery material around the entire build of the shoe, with a metallic silver detailing on the upper. Pair with it the white midsole and hint of red on the outsole and you’ve got one of the fiercest Reeboks we’ve seen since Swizz took the helm. Another shot of this sick new ‘Bok below, so take a look and we’ll keep you updated with potential release info.
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June 28th, 2012 by Aaron Hope
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Imagine if Nike Sportswear hadn’t issued hardly any of its 1990s classics, then suddenly, BAM! — a torrent of Jordans, Air Maxes and signatures that’d leave longsuffering sneakerheads in tears. That’s kind of like what’s going on right now under Swizz Beatz‘ supervision at Reebok, as the Vector brand is finally bringing back some of its most memorable silos of the past two decades. It started last year with the Shawn Kemp-inspired Kamikaze III, a descendent of the Reebok Kamikaze II that’s now getting a proper retro treatment along with a couple of Allen Iverson’s signatures. AI’s ‘Pearlized Red’ Question is on display with the OG blue colorup soon to follow, which will be joined by the Answer IV in one of that model’s many (many) first run styles. And on the running/training side of things, we’re about to be blessed with Emmitt Smith’s EM22 and the original DMX Run (suggesting a future release for it’s DMX-debuting counterpart, the Answer I?). Have a peek at Reebok’s upcoming Retro Sport collection after the jump, let us know which of these classics you’re most excited to own and if there’s another RBK model you’d like to see return (Swizz promises “Shaqs also” soon), and be sure to stick with Sneaker News for release info.
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May 23rd, 2012 by John K.
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If you want to be a boss, stay in school. Rick Ross and Reebok have teamed up to give back to Carol City Senior High School, Rick Ross’ alma mater. With Swizz Beatz by his side and Reebok backing him with some Reeboks from the ‘Ice Pack’, Rick Ross doled out free pairs of the kicks and also donated a number of iPads to help students with their college applications as part of the school’s CAP (College Advancement Program). Check out Rozay, Swizz, and the students of Carol City Senior High School below and keep in mind the Friday, May 25th release date for the Questions – Reebok’s big-ticket sneaker drop of the month!
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