Browsing the "Swizz Beatz" Tag

SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.

Reebok Classics Press Conference @ Project LV

August 21st, 2012 by | 6 comments

reebok classics press conference project lv 1 Reebok Classics Press Conference @ Project LV

You remember that shot from yesterday showing off some of the heat Reebok was touting at the current Project tradeshow in Las Vegas? Well after they let their sneakers do the talking they brought out of the biggest names representing the brand at the moment to do a bit of that as well. The group gathered in front at the Reebok event was a convergence of huge figures in both music and sports, with Swizz Beatz playing host to the likes of Tyga, Rick Ross, Allen Iverson, and the OG himself Dominique Wilkins. And while the dudes did their talking that might have fallen on a fair number of deaf ears, with many in the room focused on the various wears that included the Reebok Kamikaze II, the Reebok Question, and the Reebok Pump Twilight Zone. Click through with us to check out the shots from the Reebok Classics press conference and stick with us for more updates from the Reebok booth at project.

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Swizz Beatz x Reebok “Time to Show” Zip Boot

July 13th, 2012 by | 3 comments

reebok time to show swizz beatz 4 Swizz Beatz x Reebok Time to Show Zip Boot

Swizz Beatz can do it all. He’s produced some of the hottest hip-hop beats of the last decade, teaches a course at NYU, and even direct the once-stagnant Reebok into a topic of daily discussion in sneaker circles with his sneaker designs (both outrageous and refined, like this ‘Time to Show’ high-top zip boot). It’s got a high boot-like build with an oversized tongue donning a pressed-leather Reebok logo with Zipper construct at the midfoot to give the ankle some flexibility. The black leather and brass detailing gives the shoe almost a biker-boot look, but Swizz intends these to be a neckbreaker on the street with the ‘Time to Show’ moniker. Euro retailers have these in stock now, so be on the lookout if you’re looking to diversify your lifestyle rotation. Photos: eukicks

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Reebok Pump Twilight Zone “Snakes”

July 11th, 2012 by | 7 comments

reebok twilight zone snakeskin Reebok Pump Twilight Zone Snakes

Sneaker News already confirmed the re-release of the Reebok Twilight Zones, but the brand’s lifestyle frontman Swizz Beatz is going the extra mile by rocking some sick new joints tonight at the ESPY Awards. Dubbed the ‘Snakes’, this Twilight Zone features a tonal upper featuring the slithery material around the entire build of the shoe, with a metallic silver detailing on the upper. Pair with it the white midsole and hint of red on the outsole and you’ve got one of the fiercest Reeboks we’ve seen since Swizz took the helm. Another shot of this sick new ‘Bok below, so take a look and we’ll keep you updated with potential release info.

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Reebok Retro Catalog Teaser

June 28th, 2012 by | 7 comments

reebok retro catalog teaser 11 Reebok Retro Catalog Teaser

Imagine if Nike Sportswear hadn’t issued hardly any of its 1990s classics, then suddenly, BAM! — a torrent of Jordans, Air Maxes and signatures that’d leave longsuffering sneakerheads in tears.  That’s kind of like what’s going on right now under Swizz Beatz‘ supervision at Reebok, as the Vector brand is finally bringing back some of its most memorable silos of the past two decades.  It started last year with the Shawn Kemp-inspired Kamikaze III, a descendent of the Reebok Kamikaze II that’s now getting a proper retro treatment along with a couple of Allen Iverson’s signatures.  AI’s ‘Pearlized Red’ Question is on display with the OG blue colorup soon to follow, which will be joined by the Answer IV in one of that model’s many (many) first run styles.  And on the running/training side of things, we’re about to be blessed with Emmitt Smith’s EM22 and the original DMX Run (suggesting a future release for it’s DMX-debuting counterpart, the Answer I?).  Have a peek at Reebok’s upcoming Retro Sport collection after the jump, let us know which of these classics you’re most excited to own and if there’s another RBK model you’d like to see return (Swizz promises “Shaqs also” soon), and be sure to stick with Sneaker News for release info.

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Rick Ross & Reebok Give Back To His Alma Mater

May 23rd, 2012 by | 13 comments

rick ross almba mater reebok Rick Ross & Reebok Give Back To His Alma Mater

If you want to be a boss, stay in school. Rick Ross and Reebok have teamed up to give back to Carol City Senior High School, Rick Ross’ alma mater. With Swizz Beatz by his side and Reebok backing him with some Reeboks from the ‘Ice Pack’, Rick Ross doled out free pairs of the kicks and also donated a number of iPads to help students with their college applications as part of the school’s CAP (College Advancement Program). Check out Rozay, Swizz, and the students of Carol City Senior High School below and keep in mind the Friday, May 25th release date for the Questions – Reebok’s big-ticket sneaker drop of the month!

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Reebok Shaqnosis 2012 Scrapped Samples

May 17th, 2012 by | 25 comments

reebok shaqnosis 2012 black blue Reebok Shaqnosis 2012 Scrapped Samples

Footwear brands have embarked upon and emphatic push to re-live the 1990′s era of footwear, and if it’s going to be done, it has to be done right. News of the return of two memorable Reebok Shaq models in 2013 was one of the more exciting headlines of the week, but the day before, we laid our eyes on a Reebok Shaqnosis inspired revamp loosely dubbed the Reebok Shaqnosis 2012; industry sources soon confirmed that those samples were scrapped for now, but today we get a detailed look at two would-be colorways of the Shaqnosis – one in the OG-inspired White/Black and another in Black/Royal. More angles below, so take a look and let us know what you think. Photos: SneakerFreaker

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Swizz Beatz Hints At Reebok Shaq Return

May 15th, 2012 by | 34 comments

reebok shaq return Swizz Beatz Hints At Reebok Shaq Return

It seems like Nike/Jordan is dominating the game with its sick onslaught of releases (2012 All-Star, Air Yeezy 2, OG Air Jordans, shall we go on), but it really is an open field of opportunity for other brands right now. Reebok is definitely taking the initiative to make their way back into the limelight, although yesterday’s news of the a retooled Shaqnosis named the Reebok Shaqnosis 2012 coerced lurkers to chime in with their thoughts – and it certainly wasn’t smiles all around. However, this latest update with reverse those frowns as Swizz Beatz, Reebok’s frontman for lifestyle footwear, hints at a return of the original Reebok Shaqnosis as well as the Reebok Shaq Attaq – proving that the brand is ready to bring out its most memorable classics from the 90′s in original form, while still giving them a contemporary spin on the side, althoughit has been confirmed that the Shaqnosis 2012 revamp sample will not release. Your thoughts on the return of the Reebok Shaq signature line? Let us know what you think in the comments below and we’ll keep you updated with this exciting development.

Update: It has been confirmed that the Reebok Shaq will return in 2013. Stay tuned to Sneaker News for more updates!

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