Browsing the "Swizz Beatz" Tag

SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.

Celebrity Feet: Swizz Beatz & Allen Iverson – Reebok Question

May 9th, 2012 by | 38 comments

swizz beats allen iverson reebok question street knock 1 Celebrity Feet: Swizz Beatz & Allen Iverson   Reebok Question

The Reebok campaign continues and it certainly got a lot stronger with the support of Allen Iverson, Reebok’s longest-tenured basketball athlete endorsee in history. As you know, Iverson has a life-time contract with Reebok, and clearly he’s aware of the Reebok Back movement as he made a cameo appearance in Swizz Beatz’ latest music video ‘Street Knock’ (available for viewing just below). Both ‘The Answer’ and Swizz rocked the Reebok Question, with Swizz wearing them around his neck while spitting his tunes while Iverson wore ‘em while displaying his legendary handles. Swizz also wore the Questions during a recent taping of BET’s 106 & Park. More on this sick Celebrity Feet sighting below, so take a look and let us know how excited you are about the Questions hitting stores once again!

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Swizz Beatz x Reebok – New 2012 Model

April 5th, 2012 by | 4 comments

swizz beatz x reebok new 2012 model 1 Swizz Beatz x Reebok   New 2012 Model

Swizz Beatz just tweeted a photo of an upcoming leopard print Ex-O-Fit Hi, but is it possible that a new design of his own creation might be even wilder?  Those last few words we use lightly, because Swizzy owes quite a bit to the Reebok archives for this as yet unnamed sample hightop.  These reach further back than the Kamikazes that cemented Swizz’ partnership with RBK, instead opting for a late ’80s/early ’90s look that vaguely touches on models like the Pump Omni Lite and Zone without directly copying any of their signature elements.  Click through to see more and let us know if you’d grab these, whatever their name should turn out to be.

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Reebok Ex-O-Fit Hi ‘Leopard’

April 3rd, 2012 by | 3 comments

reebok ex o fit hi leopard 1 Reebok Ex O Fit Hi Leopard

We haven’t seen any new Reebok Ex-o-Fits released since last year’s vintage collection brought back a couple of its foundational styles, but here’s a new pair with its own take on ‘timely’ design.  Instead of saluting its roots, this new Ex-O-Fit Hi ‘Leopard’ seeks to blend with today’s biggest trends, its fuzzy spotted upper accented by two of the hottest elements of the whole spring: the black/white combo and a gum rubber outsole.  So they’ve managed to perfectly echo the early 2012 zeitgeist, but is this new Ex-o-Fit now one of the best animal print sneakers we’ve seen?  Let us know when you click through for more and stick with Sneaker News for release info on Swizz Beatz‘ latest RBK teaser.

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Basquiat x Reebok by Swizz Beatz Spring/Summer 2012 Collection

February 4th, 2012 by | 4 comments

basquiat reebok swizz beatz spring summer 2012 1 570x376 Basquiat x Reebok by Swizz Beatz Spring/Summer 2012 Collection

If you can’t make bank off distributing other artists’ digital works, why not take a step back and utilize their signature styles for a physical product?  Of course, that’s not exactly it went down for Swizz Beatz with MegaUpload, but there is indeed a connection between the DOJ’s post-SOPA takedowns and the Reebok Affili’art Collection.  It wasn’t even a week ago that Neil Young was quoted as equating internet distribution with radio, and that kind of broader access to art is exactly what the Jean-Michel Basquiat x Reebok Pump Omni Lite and the rest of the posthumous collabo do for The Radiant Child’s notable works.  There are two Omnis (three including the ‘Undiscovered Genius’ joints we showed you last week), one Top Down and a new Freestyle for ladies that make up the spring/summer 2012 set, and you can see all of them in more images after the jump before you grab them from select RBK retailers.  via Provider

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Swizz Beatz & Chris Brown @ Reebok Classics Party in Las Vegas

August 24th, 2011 by | 21 comments

swizz beats las vegas august 2011 summary Swizz Beatz & Chris Brown @ Reebok Classics Party in Las Vegas

Swizz Beatz has put Reebok back on the map for good, and during this week’s Project Trade Show in Las Vegas, Swizz made Reebok one of the biggest highlights of the three day-long event. Swizz, wearing a tonal-red colorway of the Reebok Classics Ex-O Fit High, performed live for over 500 special guests, and his pal Chris Brown also showed up to provide a live rendition of ‘Dance Like A White Girl’ while wearing the new Reebok Kamikaze. Other notable guests included Funkmaster Flex, who DJed the event, and America’s Best Dance Crew. Check out the images from the event below and stick with Sneaker News for more celebrity footwear event coverage!

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Swizz Beatz x Reebok Time To Show Court

August 11th, 2011 by | 11 comments

swizz beatz x reebok time to show court Swizz Beatz x Reebok Time To Show Court

We saw one studded, strapped-up hightop sample back in July but aside from that teaser, to this point, Swizz Beatz’ collaboration with Reebok has focused almost entirely on the resurrected Kamikaze model.  Swizzy’s latest is far less familiar, yet equally fitting for the time: a black leather design with studs radiating along the heel, and they call it the Swizz Beatz x Reebok Time to Show Court.  One of the wordier names in recent memory, but these speak volumes along those ‘thousand word’ lines, so click through to get a better look at one of the wildest hightops this side of Jeremy Scott and stick with Sneaker News for updates on these and all Reebok x Swizz Beatz release dates.  via Numelo

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Swizz Beatz x Reebok Kamikaze – Black – Red – Citron

August 5th, 2011 by | 16 comments

reebok kamikaze citron og 13 Swizz Beatz x Reebok Kamikaze   Black   Red   Citron

Stay in the sneaker game for decades and you’ll develop a few signature colorways that many will instantly attribute to your brand. For Reebok, one of those colorways is the Black/Red/Citron lime colorway that was made famous on the Reebok Pump varieties over two decades ago, and it returns once again on arguably the most exciting Reebok sneakers in years – the Swizz Beatz x Reebok Kamikaze III. The upper combines a mix of the three tones with the white midsole housing the visible citron-lime honeycombed Hexalite cushioning unit. These have begun to drop at Reebok retailers so keep an eye out for these at your local retailer and check out the detailed gallery below. via mita-sneakers.

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