Browsing the "Tom Luedecke" Tag

Air Jordan 2012 Tech Specs + Video

February 8th, 2012 by | 21 comments

air jordan 2012 design video Air Jordan 2012 Tech Specs + Video

Just yesterday Sneaker News was overwhelmed by the grand launch of the Air Jordan 2012, bringing you detailed viewings of the Air Jordan 2012 Media Launch Event as well as thorough release information on upcoming colorways and the Air Jordan 2012 iD. The Air Jordan 2012 was a partnership between Tinker Hatfield and Tom Luedecke, a rock-solid team that brought you the Air Jordan 2011. In this thorough video detailing the design concept and attack plan of the Air Jordan 2012, both Tinker and Tom talk about the revolutionary Fit System, which dates back four years, to the key performance highlights of each of the six individual cushioning configurations, using the three Jordan Brand athletes (Wade, Melo, and CP3) as demonstrators. Check out the full tech sheet as well as a great video of the two innovative minds speak about the latest Air Jordan creation below and let us know if you’ll be copping the Air Jordan 2012.

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Air Jordan 2012 Media Launch

February 7th, 2012 by | 13 comments

air jordan 2012 media launch Air Jordan 2012 Media Launch

Jordan Brand is well known for pulling out all the stops for the launch of a new flagship model, and this year’s Air Jordan 2012 media unveiling was certainly no exception. Sneaker News was fortunate to be part of a select group of media picked up this morning and driven to a mystery location for the event. The cars eventually pulled up to a hangar in New Jersey’s Teterboro Airport with a large metallic Jumpman logo on the side of the building leaving little doubt that we had arrived at our destination. Once inside, media was “checked in” to their “flight” at a counter manned by members of the JB team and even a few flight attendants, and then piled into a room where the Air Jordan 2012 was officially introduced. After a brief set-up, the shoe’s designers, Tom Luedecke and none other than the legendary Tinker Hatfield (proudly repping his alma-mater in a pair of ‘Oregon’ Air Jordan III’s), were brought up on stage to run through the backstory and details of Jordan Brand’s latest installment to the Air Jordan heritage line.

As you might expect from what you’ve seen of the shoe, there is certainly a dress shoe influence, but it’s origin might not be what you were thinking. The inspiration for the wingtip aesthetic came from quite an unlikely place – a Tinker Hatfield architecture gig for the city of Portland. Tinker had been working on a rejuvenation project for a Portland neighborhood known as Jump Town, which was once a Northwest hub for jazz music and its fashionable culture. He was intrigued by the idea of the wild “zoot suits” that were worn in those days and the flashy footwear that often accompanied them. The idea was born and the look was translated via iPad sketching into what eventually became the Air Jordan 2012 – a shoe with some visual call-outs to a forgotten era crossbred with some next level technology found inside.

Aside from its unique look, the standout feature of the Air Jordan 2012 are its modular parts and the wide variety of options that can be explored. The idea of offering two different inner sleeve booties and three swappable insoles with different levels of cushioning comes down to one simple concept – allowing the consumer to tailor the shoe to their own customized specifications. No matter your size, position, style of game, there is something to cover it all, whether it be over the long haul of a season or switching up from game to game to adapt as you go. The innovations cross into some new ground for the Air Jordan line and are definitely worth a closer look in person when they start hitting retailers tomorrow in the first two colorways. Keep reading for a thorough look at this afternoon’s Air Jordan 2012 introduction with Tinker Hatfield and Tom Luedecke and stay tuned for part 2 of our launch recap later tonight.

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Chris Paul & Tom Luedecke Discuss The Jordan CP3.V

January 11th, 2012 by | 2 comments

chris paul tom luedecke discuss jordan cp3.v Chris Paul & Tom Luedecke Discuss The Jordan CP3.V

Chris Paul’s got the off-court personality and history to match his storied game. Tom Luedecke’s got a heralded legacy at Nike’s Innovation Kitchen, working on the Air Jordan 2011 and Nike Zoom Kobe V. Combine the two minds of basketball and design, and you get the Jordan CP3.V, Chris Paul’s fifth signature shoe with Jordan Brand. During the Jordan CP3.V Launch Event out in Los Angeles last week, a video camera followed CP3 and Tom around as they discussed the many layers of the Jordan CP3.V. Watch CP3 talk about his history and the attention to detail on the shoe and hear Tom’s design process of the Jordan CP3.V, emphasizing the key points of Paul’s on-court game all in the video below, and don’t forget to cop the Jordan CP3.V in Jordan Brand retailers right now.

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Jordan CP3.V Design Sketches

January 11th, 2012 by | 8 comments

jordan cp3.v design sketches 17 Jordan CP3.V Design Sketches

Last week, Sneaker News brought you a firsthand viewing of the Jordan CP3.V launch event that took place at the Cooper Building in downtown Los Angeles. We brought you a look at all the new colorways and PE’s, but Jordan Brand now takes us a step before the launch by giving us an insight to the design concept and ideas behind the Jordan CP3.V. When it comes to detail, Jordan Brand is unmatched, as every single aspect of Chris’ game is implemented into the design, down to the very bone (literally). Check out all the design sketches below to get a step-by-step walkthrough of the entire design, and be sure to get your CP3.Vs right now as they are available in Jordan Brand retailers beginning today.

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Jordan CP3.V Media Launch Event

January 5th, 2012 by | 14 comments

jordan cp3.v launch event Jordan CP3.V Media Launch Event

On Thursday, January 5th, Jordan Brand gathered a selective group of the e-influential to witness the official unveiling of the Jordan CP3.V, Chris Paul’s fifth signature shoe. The Jordan CP3.V now had Los Angeles as its platform, and a special event space at the top floor in the Cooper Building was reserved for this long-awaited event. The event space was organized to mimic a modern art installment, featuring closed-off spaced detailing various phases of Chris Paul’s basketball career. Titled with ‘Shake Your Shadow’, a metaphorical phrase that focuses on Chris Paul’s decorated past, Jordan Brand devised a visually and audio-centric set-up that gave the attendees a look into his early roots, from his backyard hoop and High School court to his legendary tenure at Wake Forest university. With the recent trade to the LA Clippers, Chris Paul has never been in the spotlight any more than he is now, and the launch of the shoe struck at just the right time.

Chris Paul was on hand to discuss his latest sneaker with designer Tom Luedecke, providing an in-depth analysis and structural breakdown of the shoe. An emphasis was made on the foundation of CP3′s game, which was described as ‘sprint and cut’, resulting in an outsole traction that allowed CP3 to sprint and cut with absolute ease – Paul himself feels like he’s “cheating” when he wears his signature shoe. Aside from the structural aspects of the shoe, Chris detailed all the personal touches of the CP3.V, like the five-tally detail on the medial outsole, the shoe size engraved on the bottom of the shoe (a call-out to his enjoyment of bowling), and the dots embedded on the heels of the shoe – 5-2-4-9 on the right (birth of his son), and 9-10-1-1 on the left (his wedding).

While Chris is still getting used to the LA ropes, he sure seems to be the talk of the town; after discussing in-depth the creation and of the Jordan CP3.V, he was quickly off and running as he was scheduled to do a taping with Jimmy Kimmel Live. After Wednesday night’s drubbing of the Houston Rockets and the Clippers’ only two losses coming against the two teams who had the best records last season, the Los Angeles Clippers now have one of the best point guards in the history of game running the helm – all with the supreme-grade support of the Jordan CP3.V at his feet. Sneaker News detailed the Jordan C3P.V ‘Jekyll & Hyde’ earlier, but continue reading for a detailed look at the rest of the upcoming colorways like the Coaches vs. Cancer, West Forsyth H.S PE, All-Star, and more as well as a first-hand view of the event space, and be sure to stick with Sneaker News for all Jordan Brand updates.

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Jordan Brand Athletes & Designers Discuss ‘The Inspiration’

October 5th, 2011 by | 16 comments

jordan brand signature shoes the inspiration video1 Jordan Brand Athletes & Designers Discuss The Inspiration

“This brand stands for ‘Flight’. Quick, Air, and Explosive are three expressions of flight.”

In conjunction with the unveiling the Jordan Fly Wade 2, Jordan Melo M8, and Jordan CP3.V, Jordan Brand athletes Dwyane Wade, Carmelo Anthony, and Chris Paul as well as JB Designers Tom Luedecke, Andre Doxey, Justin Taylor, and Mark Smith discussed the design inspiration and concept behind each of the three new signature shoes. You’ll quickly understand that in addition to creating aesthetically advanced sneakers, Jordan Brand focuses heavily on the performance attributes to each sneaker. Dwyane Wade relies on ‘Air’ for flight, which is why the lightweight Lunar and Hyperfuse technology is the focal point of the Fly Wade 2. CP3′s game hinges on ‘Quick’, which is emphasized by Podulon, the dual-foam underfoot technology. Carmelo is fueled by ‘Explosive’, which is directly powered by the forefoot Zoom, heel Max Air package. Continue reading for the full video to get an in-depth feel of ‘The Inspiration’ behind the new Jordan Brand signature models.

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Air Jordan 2011 Q Flight Video

July 2nd, 2011 by | 11 comments

air jordan 2011 q flight video Air Jordan 2011 Q Flight Video

“Hey, I’m a guard, I want the ‘Quick’ only!”

That’s how Jordan Brand footwear product line manager Jamaal Lucas described the feedback he received from several players upon unveiling the Air Jordan 2011′s interchangeable ‘Quick/Explosive’ cushioning system at this year’s Jordan Brand Classic.  JB senior footwear designer Tom Luedecke goes on to describe how the AJ2011 translates into the Air Jordan 2011 Q Flight, a model that features an unprecedented mix of synthetic composite materials and genuine leather.  Click through to hear JB’s inside men describe the inner workings of the Air Jordan 2011 Quick Flight and stick with Sneaker News for more previews and release dates.

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