January 25th, 2013 by John K.
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The latest movement in the NBA athlete/brand mill zeroes in on New York City and booming athletic footwear brand Under Armour. Raymond Felton, who returned to the Knicks after being traded away for his current teammate Carmelo Anthony, is enjoying a fine season as the team’s point guard, and after some time away from the court due to injury, Ray will return to the roster for the Knicks as an official Under Armour athlete. Felton’s been wearing UA hoop shoes throughout the season, but with the official announcement of a multi-year partnership coming today, expect a ton of brightly-colored PEs for the rest of the season. – like this UA Micro G Torch.
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November 27th, 2012 by John K.
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The University of Maryland and Northwestern University will face off against each other for the first time in the Big Ten/ACC Challenge. The Under Armour Micro G Charge BB, Spine Bionic, and Micro G Torch all feature this incredible Purple/Red colorway, with the Charge BB getting an added punch with the translucent orange outsole. These Under Armour models will be worn by both the Maryland and Northwestern players, so look out for ‘em on-court if you’re catching the game tonight.
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August 9th, 2012 by Aaron Hope
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Under Armour continues to build a respectable mix of veterans and young elite talents for its football division, but the basketball side of things might not even be as visible as their MLB endorsements. But with guys like Brandon Jennings and DeAndre Jordan continuing to improve, UA’s hardwood prospects rise right along with them, and the brand’s latest roundball flagship is about to debut at just the right time to start seriously training for the fall season. The Under Armour Micro G Torch has the look of a Hyperdunk x Hyperfuse hybrid, its synthetic etch-perfed upper accented by ‘Team Reflectivity’ hits and riding a LunarLon-esque Micro G sole. Have a closer look at colorways slated to launch on Wednesday, August 15th after the jump, let us know how they compare to the aforementioned Nike Basketball styles as well as the adidas Crazy Light and stick with Sneaker News for updates.
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