November 8th, 2012 by John K.
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This Friday, Maryland will take on the University of Kentucky in a season-opening showdown at the Barclays Center in Brooklyn, NY. Maryland, an Under Armour outfitted school, will debut its 2012-13 campaign in an incredible Retro-inspired collection of on-court footwear and apparel that Sneaker News previewed in the Under Armour Fall 2012 Basketball Showcase; the throwback heather grey and red design is inspired by the underdog Brooklyn Dodgers and their underdog fight against the New York baseball Giants of that era. The Under Armour Charge and Spine will be in the main spotlight as both versions will be available at Under Armour retailers beginning this Friday, while the Torch and Torch Low are special versions exclusive to the Maryland players. A gallery of all four models composed in this incredible colorway is just below so take a look and cop your pair this Friday.
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November 6th, 2012 by John K.
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Under Armour is not a ‘status quo’ brand. They’re ready to unleash some truly eccentric designs that demand your attention, and if the Micro G Charge BB didn’t completely do that job for you, check out Under Armour’s latest signature sneaker for NFL phenom Cam Newton. Called the Cam Highlight Trainer, this high-cut and hardcore trainiing shoe features a unique ankle sleeve/bootie construction that provides complete ankle protection while allowing free movement. The sleeve enters a light-weight shell, cushioned by UA’s Micro G technology. Under Armour expects the Cam Highlight Trainer to hit stores late this Holiday season in both this high-cut and a low-cut version in various colorways including this Blue Heat/Black-Metallic Silver dubbed “Camolina”, so peep a full shot below and to join in on the Under Armour updates here to get first-hand contact on release info for their latest innovations.
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October 17th, 2012 by John K.
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The rapid growth of the Under Armour brand over the last fifteen years can be largely credited to its advanced athletic and training apparel and products, but in the realm of off-the-field performance footwear, UA is still relatively a new breed. It was just a little over two years ago that Under Armour began its foray into hoops, signing Milwaukee Bucks guard Brandon Jennings as its first-ever NBA athlete, and since then, they’ve added an impressive crop of young, versatile players like DeAndre Jordan, Kemba Walker, and Derrick Williams. Is there enough room for another brand to join the already packed store shelves? If a brand is aiming to emulate the industry standard of design convention, the answer is a resounding “no”.
But Under Armour isn’t a brand about the “status quo”. They’re going to offer something different, and they’re going to do it in the same way it did with its past products. Remember, UA is a billion dollar company for a reason, and they’re entering the performance basketball sector heavily armed. Earlier today, Under Armour invited a select group of sneaker and basketball media outlets to experience Under Armour’s Fall 2012 Footwear products first-hand – namely the Micro G Spine and visually stunning Micro G Charge BB. The Spine is cleanly designed, with a heavy focus on the unique midsole structure (a harder “cage” encapsulating the softer Micro G cushion technology), but our focus was on the Charge BB – a super high-top performance shoe that quite simply is unlike anything else out there. Continue on for more of Sneaker News’ recap of the event, a thorough gallery of the shoes, and an interview with UA Basketball designer Dave Dombrow.
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October 12th, 2012 by John K.
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Under Armour’s high-top route for its new line of basketball shoes certainly caught our attention. The shoe defies design convention by creating a unique a high-cut silhouette that can be described as a cross between a basketball shoe and a ski-boot, but we assure you that UA has built this ready for hardwood. Four colorways of the Under Armour Micro G Charge BB is in Foot Locker, Champs, Eastbay, and the UA online store now, but stay tuned to Sneaker News because we’ll have more details later next week.
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October 4th, 2012 by Brendan Dunne
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Under Armour continues to muscle its way onto the sneaker scene despite being a relative newcomer, cranking out a new high-hitting silhouette this time for the hardwood. The pair pictured is the Under Armour Micro G Charge BB, a model set up with a free motion fit running up the leg, giving it the support of a taller pair while still maintaining some of that emancipated feel of a low. Click through with us to check out the first couple of colorways for the Under Armour Micro G Charge BB, both of which will pop up at Footlocker on 10/5, and drop us a line in the comments if you could see yourself hooping in these new Under Armour joints.
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August 9th, 2012 by Aaron Hope
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Under Armour continues to build a respectable mix of veterans and young elite talents for its football division, but the basketball side of things might not even be as visible as their MLB endorsements. But with guys like Brandon Jennings and DeAndre Jordan continuing to improve, UA’s hardwood prospects rise right along with them, and the brand’s latest roundball flagship is about to debut at just the right time to start seriously training for the fall season. The Under Armour Micro G Torch has the look of a Hyperdunk x Hyperfuse hybrid, its synthetic etch-perfed upper accented by ‘Team Reflectivity’ hits and riding a LunarLon-esque Micro G sole. Have a closer look at colorways slated to launch on Wednesday, August 15th after the jump, let us know how they compare to the aforementioned Nike Basketball styles as well as the adidas Crazy Light and stick with Sneaker News for updates.
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July 5th, 2011 by John K.
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Kemba Walker was undoubtedly the biggest story of the 2011 NCAA March Madness Tournament as well as the Big East Tournament, as he led UConn to Conference and National supremacy with his lightning-quick speed and scoring prowess. His big-game presence got him drafted in the lottery segment of the 2011 NBA Draft, heading to the Charlotte Bobcats – a franchise partially owned by Michael Jordan. On Sneaker News, Kemba Walker made his presence known with his in-game Air Jordans, as he was prominently featured in our NCAA Feet: Toe-to-Toe segments, so many UConn and Bobcats fans were excited about the prospect of Kemba being an Air Jordan and Jordan Brand poster-child.
The possibility of Walker joining the ranks of Dwyane Wade, Carmelo Anthony, and Chris Paul in the Jordan Brand athlete fraternity were rather slim, and in a somewhat surprising marketing move, Under Armour snatched up the standout guard and signed him to a multi-year deal, though terms of the agreement were not disclosed. Walker joins fellow back-court phenom Brandon Jennings at the forefront of the Under Armour Basketball movement, and he was quick to defend his allegiance on the worldwide social media platform known as Twitter, claiming that he and Under Armour are “gon be ON” . Will Michael Jordan be okay with Kemba rocking the UA instead of the AJ? Let us know what you think. via CNBC/SLAM.
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