Browsing the "Under Armour" Tag

Pharrell x Ray Lewis x Under Armour “Natural Born Hitters” Contest

August 23rd, 2013 by | 1 comment

pharrell ray lewis natural born hitters 02 570x425 Pharrell x Ray Lewis x Under Armour Natural Born Hitters Contest

Under Armour is reaching out to a couple of neighbors in the DMV area for the upcoming “Natural Born Hitters” mixtape. Ray Lewis of the Baltimore Ravens and Virginia’s own Pharrell will both have their hands in the project, which will give fans the opportunity to remix a Pharrell track for a chance to have their work featured in a new UA commercial that will be making its debut during the Raiders vs. Broncos Monday Night Football match on September 23. Continue reading for a quick introduction to the project and get the full info for the remix contest over at Under Armour’s Natural Born Hitters minisite.

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Under Armour UA Anatomix Spine – Elite 24 PEs

August 20th, 2013 by | No comments

under armour spine anatomix elite 24 pe 1 Under Armour UA Anatomix Spine   Elite 24 PEs

Last week Sneaker News gave you a thorough preview of all the upcoming colorways of the brand new Anatomix Spawn, currently slated for a September launch. Serving as a nice “pre-heat” to the debut release is the Elite 24 PEs – two special make-ups made just for this weekend’s Under Armour Elite 24 event at Barclay’s Center. These special colorways do indeed represent both coasts, with the Hyper Green and Blaze Orange providing some heavy eye-candy on the feet of the nation’s brightest hoopsters. The Under Armour UA Anatomix Spine Elite 24 PEs will release in limited quantity this month and will be followed by a wider launch this October, so check out the shoes below and tune into the game this weekend if you’re in town.

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Under Armour UA Anatomix Spawn

August 15th, 2013 by | 8 comments

under armour spine anatomix upcoming colorways Under Armour UA Anatomix Spawn

This morning Under Armour invited a select group of media for the unveiling of the next installment in the brand’s budding basketball department – the UA Anatomix Spawn. With a heavy focus on “fit” and an emphasis on choice materials, the Anatomix Spawn represents the true anatomy of the foot, adding protection in key areas and reducing weight in others. We’ll go more into the actual design of the shoe a bit later, but here’s a look at all the colorways that were spread out, starting with some basic team-based joints like the White/Black and Royal/White followed by the Think Pink colorway and some special make-ups for the Elite24 Basketball Tournament, which goes down next weekend at Barclays Center. A thorough look at all the colorways is just below so stay tuned for an interview with the minds behind this impressive creation and stay tuned for an official release of Anatomix Spawn this September with an MSRP of $120.

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Under Armour Micro G Gridiron – Charcoal – Hyper Green

July 25th, 2013 by | No comments

under armour micro g gridiron trainer grey green Under Armour Micro G Gridiron   Charcoal   Hyper Green

Under Armour is making a big splash this off-season with the introduction of the new Micro G Gridiron Trainer to their footwear line. With this particular silhouette, it’s the first time that we’ve seen Under Armour dip their toes from shoes based heavily in performance use to a slightly more casual release. That’s not to say that the technology that went into the Micro G Gridiron Trainer isn’t still there; in fact UA went into detail about the structure of the shoe with us last week. Today we see the new trainer release in a cool charcoal grey upper so that the hyper green accents can light up the rest. Look below to get a better glimpse of Under Armour’s latest release and pick them up today from Foot Locker.

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Sneaker News and Under Armour Discuss The Micro G Gridiron Trainer

July 22nd, 2013 by | 2 comments

under armour micro g trainer interview Sneaker News and Under Armour Discuss The Micro G Gridiron Trainer

The new Under Armour Micro G Gridiron Trainer is immediately a striking shoe, as it’s one of those rare instances that the American born UA have stepped out of their comfort zone with a slightly more casual-looking release. The design, a huge step for them as far as off-court wear, isn’t one that sacrifices their performance edge though. Connected athletes Arian Foster and Julio Jones were catered to in the design process and the lock down fit is there if you really want to put in work with the shoes. Shedding a little more light on the aims and intentions of the shoes is Ross Klein, the lead designer of the Under Armour Micro G Gridiron Trainer, who sat down with Sneaker News at a recent launch event hosted at the Mondrian Hotel on Sunset Boulevard in LA. Continue reading for the exclusive interview with Klein where we talk the Trainer, its Foot Locker exclusive status, upcoming lifestyle versions, and more.

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Sneaker News and Under Armour Discuss Speedform Innovation, Bra Factories, & More

July 17th, 2013 by | 1 comment

under armour speedform pink black Sneaker News and Under Armour Discuss Speedform Innovation, Bra Factories, & More

Last week Under Armour hosted a media event in London to unveil Speedform Running – the super-sleek runner inspired by spacesuits and developed in a bra factory. After all, bras exist solely to support by way of perfect fit, and back in the 1960′s, NASA employed the methods of Playtex to create comfortable, well-fitting, and flexible suits for their astronauts during their travels. A half-century later, Under Armour defied convention of sneaker making and created Speedform with the bra in mind and decided to grab the attention of the industry and its consumers with a truly unique approach to footwear design. Sneaker News got a chance to talk with Dave Dombrow and Kevin Fallon, the two minds who spearheaded this movement, discussing the origin and future of Under Armour Speedform, so read on below and pick up a pair now at the UA webstore.

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Under Armour 2013 MLB All-Star Game Pack

July 16th, 2013 by | No comments

under armour 2013 all star Under Armour 2013 MLB All Star Game Pack

Yesterday Under Armour gave us all a preview of Bryce Harper’s Spine Highlight PEs, helping the 20 year old finish second in the Home Run Derby. Today we get a glimpse of what other UA athletes will be sporting on-field for the game with the announcement of the Under Armour 2013 MLB All-Star Game Pack. The collection features the UA Spine Metal similar to the spikes Bryce wore last night complete with a color-shifting upper, the UA Spine Highlight ST – both of which will be available this coming October. Players are also set to receive limited edition Spine Vice runners and a Spine Slide complete in the hosting Mets’ colors. Hit the jump for more images and be on the lookout for these exclusives in tonight’s All-Star game.

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