Take out all the vowels from except from the leading ‘U’, open up a shop in the town’s upscale shopping district and offer some of the world’s most exclusive streetwear labels along with a selection of sneakers most stores would envy. Sounds like a recipe for opening another UNDFTD chapter store, and indeed LeBron James and company did take some of the best aspects of LA/LV’s biggest street fashion stars when they opened a new retail location in Miami’s Aventura Mall. UNKNWN opened its doors this weekend with a private event held just on the other side of the store’s Freegums-designed glass entry, a room that contains one of the coolest display walls anywhere in the world. Each shoe has an UNKNWN-branded iPad hanging on the wall to its right, where a video of the shoe being tried on among other highlights loop on the screen so you can get some extra perspective on your potential purchases. Click through to see more of what’s inside the store and let us know which is your favorite place to buy new kicks. via ITSB
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What you’re witnessing is ‘Athlete’ LeBron in the NBA Finals, but remember that he has three other personas that make up LeBron James as a whole. One of four identities is ‘Business‘, and it appears that the current king of Miami will get in that tricky game as he plans on opening up a new retail store in the area. The store, called ‘UNKNWN‘, will be a footwear and apparel boutique carrying some exclusive items from A.P.C., Original Fake, and of course, a Nike Tier Zero account (perhaps some sick Nike LeBron releases?). Stick with Sneaker News for more information as it develops as ‘UNKNWN’ is currently set to open its doors during the upcoming Fall 2011 season.
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