October 16th, 2012 by John K.
A considerable amount of growth of footwear brands must be credited to the larger-than-life superstar athletes that represented the brands on their feet. The ‘signature athlete’ is a trend that started in the 1970′s with Walt Clyde Frazier’s Puma Suedes, and today, it tempers the pace of sports footwear with names like LeBron James, Robert Griffin III, Tiger Woods, Dwyane Wade, and more. What’s the most influential footwear sponsorship in history? Is it Michael Jordan and Nike? How about Bo Jackson and cross-training? Let us know what you consider to be the most influential of all-time.
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October 8th, 2012 by John K.
NIKE BASKETBALL 2000′s WEEK
Debates will be had and arguments will be made, but there is nobody – not even Michael, Dominique, Shawn, or LeBron – that is a better dunker than Vince Carter. The UNC alumni sprung into the NBA highlight reel almost instantly, pulling off inhumane feats of aerial assaults with a rare and cherished combination of finesse and power, throwing down sweet windmills on everyone in his path. VC went from highlight-reel regular to international superstar in a short span of five months, beginning with his Slam Dunk Contest showing in February of 2000 and his leapfrogging over Frederic Weis during the Sydney Olympics later that year. The one major difference between the February and August occasions was what was on Vince’s feet; during the Dunk Contest, VC rocked the AND1 Tai Chi, but by August, he used his airborne abilities to showcase Nike Shox technology and the Nike Shox BB4. It was a match made in heaven; who better than Vince Carter to represent a technology that propelled the athlete off the ground?
Vince Carter’s allegiance to Nike would come at a major, major price; his new contract with the Swoosh rewarded him a cool $30 million, but roughly half of that amount went to Puma to pay off a ‘breach of contract’ fee of sorts. It was a price Vince was willing to pay as the path down Nike would certainly lead to greener pastures, as the Nike Shox VC line would debut not even two years later (Christmas 2001, to be exact). Nike introduced the Shox VC with the ‘Dr. Funk’ campaign – a fictional story dating back to 1975 where a ‘new school cat’ with a strange pair of vinyl and zippered shoes would dominate the old school ballers with ease. The Shox line would go one for five more signature models, and although Vince no longer has a signature shoe to call his own, he still rocks Nike Shox footwear on the court (but you can catch him in the Hyperposite this season). More of this classic era of Nike Basketball below, and you can bet we’ll revisit another Shox model during this week’s Classics Revisited!
Nike Shox VC
Metallic Silver/Black-Varsity Royal
Varsity Red/Black-Metallic Silver
Midnight Navy/Metallic Gold
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August 2nd, 2012 by Aaron Hope
Any serious sneakerhead could tell you of Tinker Hatfield’s immense influence on sneaker design and the first few entries in Nike Basketball’s 20 year retrospective echoed this fact. As we follow time forward into the middle ’90s, another legendary designer makes his name starting with Penny Hardaway and the revolutionary Foamposite line, then continues to build his star along with the new generation of freakishly athletic roundball stars. Eric Avar‘s 2000 Nike Shox BB4 was itself the culmination of two decades of research, a shoe whose core theme could finally be realized thanks to the invention of improved foam fabrication. The BB4′s unique ‘rocket and booster’ appearance proved Avar’s opinion that “every shoe should have one bold, iconic expression to it [and] sometimes you can get away with two,” and will forever be remembered as the shoe that made Fred Weis famous (did you get the ‘Dream Team’ pack retros?). Click through to see more of Vince Carter’s Shox debut, let us know how they compare to the other milestone designs we’ve chronicled and stick with Sneaker News as we continue to chronicle Nike Basketball’s best on this side of the millennium.
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May 31st, 2012 by Aaron Hope
Vince Carter was the 1999 NBA Rookie of the Year and followed that up with arguably the most spectacular performance ever in his 2000 Slam Dunk Contest win. Vinsanity rocked AND1′s most memorable silhouette the Tai Chi on that occasion, but succeeding on a spotlight that big made Carter a target for brands beyond trash-talking t-shirt companies. Vince signed with Nike Basketball and has rocked the Swoosh ever since, or in the case of this first model with which he’s intimately connected, five Alpha Project dots. The Nike Shox BB4 returns in this USAB colorway that reminds us at the peak of his powers, ‘Air Canada’ was leaping over anyone in his path. The iconic dunk on Fred Weis at the 2000 Athens Games was Dream Team III’s signature moment and you’ll get to relive those memories as Nike Sportswear brings these back for Q3′s Dream Team collection. Click through for a better view, let us know where these rank on your Olympic shopping list and pre-order yours today from Titolo.
Nike Shox BB4 HOH
White/Metallic Silver-Obsidian-Sport Red
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