December 6th, 2012 by Brendan Dunne
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Dwyane Wade is making some major moves with Li-Ning, showing the public that he intends to be involved with his WADE Brand under the Chinese footwear giant at every level. His first design team hire as Chief Brand Officer is Alejandro Ingelmo, an award winning fashion designer who will be filling the role of Creative Consultant for Special Projects. Hot on the heels of this announcement, Sneaker News got a chance to sit down with Ingelmo to discuss the new partnership and give you guys the inside scoop on this new WADE Brand development. Click through to check out the interview and let us know if you’re excited to see what comes from this D-Wade executive decision. Also, look for Alejandro Ingelmo’s first WADE Brand design to hit in Spring 2013 after debuting at his February Fashion Week show in NYC.
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October 11th, 2012 by John K.
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After yesterday’s unveiling of the official partnership between Chinese athletic apparel brand Li-Ning and NBA Superstar Dwyane Wade, the influx of Wade-branded Li-Nings are beginning to approach. Let’s start with this tonal black ‘Way of Wade’ model; the primary design feature of this shoe is the unique ‘W’ lacing at the base of the lace structure, but some additional angles show some other finer details like the Air Force -like toe-box and extended outsole at the heel. Additional shots of Wade and the ‘Way of Wade’ is right ahead so give it a look and let us know if this beats any of the Jordan Brand kicks he’s worn in the past.
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October 11th, 2012 by Aaron Kr.
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There’s a lot of buzz right now around Dwyane Wade and the recent announcement of his partnership with Chinese footwear brand, Li-Ning and last night, Sneaker News was lucky enough to catch up with the man of the hour for a few quick questions about the move and his new role as Chief Brand Officer of his own sub-brand. With only a short amount of time to get answers, we asked Dwyane some big picture questions regarding the future of the brand and what the impact of this signing can mean for both Li-Ning and NBA sneaker endorsement deals. Continue on after the jump to see what Dwyane had to say about his new endeavor, and stay tuned for more on WADE Brand and the Li-Ning Way of Wade signature model.
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October 10th, 2012 by Aaron Kr.
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Growing up in Chicago, Dwyane Wade idolized Michael Jordan, so it was a great honor for him to follow in his hero’s footsteps and represent the Jumpman for Jordan Brand. That partnership has ended and a new one has been formed, this time with Dwyane pulling another move out of MJ’s playbook, albeit for a different team now. It has already been reported that Wade will be joining Li-Ning, but the plot thickens a bit, as it looks like there will be a little more to the story. Like Mike branched out on his own with his own signature brand, Dwyane will be partnering with Li-Ning to launch WADE Brand, a division still operating under Li-Ning, but centered around all things D-Wade. The “Way of Wade” will be his first signature shoe as seen below and in previous posts, and will be followed by additional models, apparel and even gear for kids. Read more about today’s big announcement after the jump and stick with us for more on this intriguing new endeavor.
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