Browsing the "Wieden and Kennedy" Tag

Wieden+Kennedy’s Earliest Nike Ads

March 24th, 2014 by | 1 comment

wieden kennedy first nike ad Wieden+Kennedys Earliest Nike Ads

Wieden+Kennedy’s image building tactics are a huge part of the reason why Nike is the global footwear superpower that it is today. The agency was integral in establishing the Nike brand in the early days and eventually introducing the world to Swoosh-connected stars like Michael Jordan and Bo Jackson. Gathered here are the first three ads that WK put together for Nike, which were also the brand’s first ever nationally broadcast work. Continue reading to watch the spots, which were first aired during the NYC Marathon, and let us know in the comments if you enjoy these ancient moments of Swoosh history.

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Nike Free Flyknit “Live Knitting” Billboard in Shanghai

August 6th, 2013 by | 6 comments

nike free flyknit live knitting giant billboard nanjingdonglu shanghai Nike Free Flyknit Live Knitting Billboard in Shanghai

Wieden + Kennedy and Nike have done it again, thinking up an incredible way to present one of the Swoosh’s newest and most exciting designs to the public. That would be the Nike Free Flyknit, a sneaker that’s currently under construction on a massive billboard out in Shanghai. As you can see, the beginning stages of the installation feature a bare foot, one that’s currently being knitted all over by suspended workers in an effort to communicate the sneaker’s sock like quality. Continue reading for some photos from the “Live Knitting” billboard out in Shanghai and give us a heads up in the comments if you’ve had the chance to run in a pair of these sneaks just yet.

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How Nike’s “Just Do It” Slogan Was Conceived

October 15th, 2012 by | 2 comments

just do it origin How Nikes Just Do It Slogan Was Conceived

Nike is responsible for producing the world’s best athletic apparel and footwear, but it’s their intangible product that has pushed the brand into the giant it is to day. Nike has served up uplifting motivation and drive since its earliest days, all of which can be summarized in a phrase that is perhaps as iconic and recognizable as the Swoosh logo itself. Created by long-time creative advertising partner Wieden+Kennedy, the Just Do It statement has encouraged individuals everywhere to take that next step up, but did you know that ‘Just Do It’ has its roots in quite an infamous world event? ‘Just Do It’ was derived from the finals words of a murderer in Utah who was about to undergo his execution by a firing squad. Regardless of the dark cloud that may hang over the genesis of the slogan, ‘Just Do It’ continues to be that proverbial ‘nudge’ for individuals everywhere – for those looking for a sense of empowerment and ability. This video has been out for a while, but it certainly is a great way to spend a few minutes if you’re a Nike history buff. Check it out below, and let us know what you think.

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