Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 Retro High OG “Midnight Navy” Drops September 2024

With the Air Jordan 1 visited time and time again on “modern” interpretations like the Method of Make and Zoom CMFT series, sneakerheads have never...

By Andrew Rizzo April 24, 2024
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“Light British Tan” Lends The Jordan Stadium 90 A Premium Atmosphere

The Jordan Stadium 90, the latest hybrid formulation, has emerged as JB’s foremost lifestyle model. While its palettes sometimes pull from the rich backlog of...

By Matt Varga April 23, 2024
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Air Jordan 1 Low ‘85 “Royal” Releasing In 2025

Considering we’re still in the throes of the 35th anniversary of the Air Jordan 4, it’s hard to even think about the next Jordan Brand...

By Matt Varga April 23, 2024
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Air Jordan 1 Low “Fireberry” Lands Soon For Women

Despite Jordan Brand’s shift from the Air Jordan 1 to the Air Jordan 4 as the current model of the moment, Michael’s first signature isn’t...

By Andrew Rizzo April 23, 2024
229

Black And Gold Emblazon The Air Jordan 1 Mid Once Again

The Air Jordan 1 turns forty in 2025. With such a vast existence, sneakerheads are lenient when it comes to repeating colorways of the silhouette,...

By Sneaker News April 22, 2024
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The Air Jordan 1 Low Turns Towards Calm “Light Grey/Sail”

Combine the unobjectionable colorway of grey on white and the everlasting appeal of the Air Jordan 1 Low. It’s a prompt that Jordan Brand has...

By Matt Varga April 22, 2024
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The Air Jordan 1 Low Channels A Familiar Look In “Cement Grey/Fire Red”

If you catch an L on the Ultraman Dunks dropping on May 3rd, you might find a compromise in this Air Jordan 1 Low. While...

By Andrew Rizzo April 22, 2024
239

The Air Jordan 1 Mid “Oxidized Green” Features Snakeskin Leather

Among all three Air Jordan 1 heights, the Jordan 1 Mid strays furthest from typical designs norms when it comes to unique treatments and design...

By Andrew Rizzo April 22, 2024
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The Air Jordan 1 Zoom CMFT 2 Gets Summer Ready In “Coconut Milk”

As much as the Air Jordan 1 remains a streetwear staple nearly 40 years after its initial debut, an aspect that’ll always hold some sneakerheads...

By Matt Varga April 22, 2024
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