K-Swiss – Hederus for K-Swiss Pack
K-Swiss is a brand with alot of history, but seemingly not alot going for it in today’s fashion-forward market (take for example the fact that we don’t even have a K-Swiss category under which to post this blog 😉 . Their signature white tennis shoes, complete with five stripes (think Adidas + 2), have been around since 1966. While they sold half a billion dollars worth of classically-styled kicks last year, their Royal Elastics brand is more appealing in the minds of most sneakerheads.
Quietly selling 500mm worth of shoes and apparel is no easy feat, so K-Swiss is looking to get in on some of the collabo hype. Here we see a set of geometrically inspired designs by Julia Hederus, a masters student who created this pack as part of her work toward that degree.
There are two lows and a hightop, each in all white. All three have “HEDERUS” embroidery on the tongue in a tonal stitch. The high and one low have lace covers that resemble something from a pop-up book, while the uncovered low has rectangular detailing on the side panels.