DJ AM + DJ Premier x Nike – Inside the Design Process With Jesse Leyva

January 12, 2010 BY

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nike-x-dj-am-dj-premier-design-process-2

Nike Sportswear Global Design Director Jesse Leyva sat down recently to give us an inside look at how the DJ AM Dunk and DJ Premier Air Force 1 rivalry pack came together. In the video that follows the jump, Leyva discusses how DJ Premier wanted his name to be subtly incorporated into a dark design that would match his own fashion leanings this winter. With AM, it was all about that ‘varsity’ feel, which you can see in the Air Jordan/BTTYS-esque colourway he chose. Click the jump below to get more insight on how this pack came together.

nike-x-dj-am-dj-premier-design-process-1

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Filed under: Collaboration Dunk Just Released Nike Air Force 1s

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