502417

article image

Classics Revisited: Nike Air Force 1 – Mark Smith Laser

RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
2.75 / 5 2 VOTES
Loading...
post-desclaimer-icon This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.


Nike’s firm foundation is built upon one of innovative thinking, and it’s no wonder that Nike’s headquarters in Beaverton, OR houses a special palace called the Innovation Kitchen. One recipe that was experimented with was the concept of “tattooing” a shoe; tattoos provide an artistic touch along with a sense of individuality and committment, so Mark Smith began the Laser Project to bring that culture into shoes.Smith has had a hand in a number of Nike and Air Jordan classics; he played an integral role in the conception of Air Jordans IX through XV, as well as the special lasering print on the Air Jordan XX. Lasering a shoe is an immensely exacting process, using special materials, finite drawing, and some state-of-the-art machinery found only in Research & Development labs. A one-piece construction of the Air Force 1 was chosen by Smith as part of the Laser Project simply due to its generous amount of surface area; the entire shoe served as a broad canvas, with the outer shoe featuring a tribalesque detail and the toe box and rear heel housing a fine lasering measured by fragments of millimeters.


The art of tattooing separates on individual from another, and consequently each of the 200 pairs of the Nike Air Force 1 Mark Smith laser is unlike one other. Despite following the same computerized calculations and waypoints, it is the leather – or skin – of the shoe that gives it an individual persona. All 200 pairs were released at Nort, a New York City staple of urban fashion and cultivator of the sneaker sub-culture. The packaging was as deliberate as the shoes it contained, featuring the tattooed graphics on the slide-out box and a microfiber cloth. The right shoe featured a laser-cut piece of cowskin with ’10’ inscribed on it’s outward face, with the left shoe holding a tag – One of 200 – that proclaimed its unrivaled rarity. The Laser Project was truly an innovative implementation of an outside culture into classic Nike styling – something Nike has trained itself to do flawlessly. As a result the Nike Air Force 1 Mark Smith Laser has entered the chronicles of sneakerhead history and will continue to thrive as a classic.