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LeBron James & Jason Petrie Talk LeBron 8 ‘South Beach’ @ House of Hoops Miami

“When this guy right here made his choice, we knew we had to do something special.” Jason Petrie’s ‘decision’ to create a South Beach edition...

By Aaron Hope October 18, 2010
550

Nike x Jordan Brand x Converse Hybrid Shoe

As part of the buildup to the World Basketball Festival, Nike designers got up with a group of talented youngsters for a Make Something!! workshop. ...

By Aaron Hope August 24, 2010
1535

Autographed Nike Air Max LeBron VIIs Found @ UCSD

We scooped you yesterday on the latest sneaker scavenger hunt: the quest to find an autographed pair of Cool Grey/white Nike Air Max LeBron VIIs...

By Aaron Hope August 3, 2010
38

Nike Air Max LeBron VII + LeBron VII P.S. – New Colorway Teaser

Everywhere you look, there’s a lightweight solution to what was on the Seven. That’s how Nike Basketball designer Jason Petrie explains LeBron James’ switch from...

By Aaron Hope May 14, 2010
103

Classic Nike Print Ads – 1995-96

They were fortunate to sign a litany of charismatic athletes including perhaps the greatest of all time, but don’t mistake Nike’s march to global leader...

By Aaron Hope April 3, 2010
4742