February 22, 2011 BY Aaron Hope
Nike celebrates Black History Month with special sneaker releases every February, most of which are connected to the game of basketball. The Swoosh outfits more NBA ballers than any other company, but here’s a tribute befitting a brand who has but one. Le Coq Sportif provides kicks for Chicago Bulls big man Joakim Noah, but with a base in racquet sports (Noah’s father was a pro tennis player), the company gets back to its core with this hanon x Le Coq Sportif Arthur Ashe Premium. This collaboration with Scotland’s best sneaker spot celebrates a tennis legend for whom the USTA’s main stadium in Flushing is named. Their unassuming design seems right for a guy whose soft spoken demeanor belied his ruthless precision on-court, and we’re happy to learn that proceeds from the sales will go to benefit the Arthur Ashe Foundation. A mere 100 pairs will be issued and available for purchase on Saturday, Feburary 26th, so click through to get a better look and let us know if you plan to grab these.
Tags: Le Coq Sportif
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