February 28, 2011 BY John Kim
In 1998, Jordan Brand branched off (but not far) from the Air Jordan signature line to produce performance-based footwear based on the Jumpman mission statement of top-tier performance and quality. A few years later, Jordans made the ‘jump’ from on-court to off-court, using lifestyle-based designs and motifs to create yet another branch of footwear emphasizing fashionable appeal. The Air Jordan Phase 23 Hoops is like a combination of both, adopting both the performance aspects of an Air Jordan basketball shoe and the style points from a lifestyle-inspired effort. The Air Jordan Phase 23 Hoops features a forefoot strap with a Air Jordan VIII-inspired decorative lace lockdown structure on the heel. The stylish perforated upper and breathable mesh panels offer an extra appeal to both sides as well. This upcoming colorway of White, Mineral Blue, and Light Italy Blue, and Black is set for a May 2011 release so take a look at the detailed images below and let us know what you think. via taobao.
Color: White/Mineral Blue-Light Italy Blue-Black