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Unboxing The Nike Mag 2011

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We’re all familiar with the infinite wait for THE package to arrive. Twiddling your thumbs while compulsively checking on that tracking number online, wondering if your kicks got lost in the mail because the ‘OUT FOR DELIVERY’ update that was made at 6:37 AM hasn’t been changed, running to your window every time a car passes by, only to realize it’s a wretched school-bus filled with children or a damn Fresh Direct delivery truck. WHY DO YOU TORTURE ME, OH SNEAKER GODS?!? It’s hell. We know. We’ve been there. So imagine if you have an item scheduled to arrive – an item that is undoubtedly the best sneaker release of the year and perhaps of the last decade; the waiting period is a lot worse, but the joy from unboxing your newfound sneaker pick-up is exponentially greater. It’s here. You’re mine. Get in mah belly.

Yu-Ming Wu, founder/publisher of Sneaker News and long-time sneaker aficionado, had not one, but two pairs of the Nike Mag 2011 arrive at his door-step, and he gracefully presented us with a step-by-step unboxing of the Mags – a sinfully indulgent experience that most of us will sadly never witness. A box, inside a box, inside a box is where you’ll find the Nike Mag 2011, which also comes with a booklet of dos and don’ts (don’t wear ’em in water, don’t try to fly like Michael) and instructions on how to light up your Mags and recharge the batteries. What makes the unboxing of the Mags that much more special? Most packages arrive in a few days. For the Mags, it took 23 years. Check out the full Nike Mag 2011 un-boxing experience below!







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