December 29th, 2011 by Aaron Kr.
#17 – CONCEPTS x NEW BALANCE 999 ‘KENNEDY’
Boston boutique, Concepts, is no stranger to calling on seaside inspiration for their sneaker collabos. First it was the Nike SB Dunk Low ‘Lobsters’, but this time around, instead focusing on the murky depths, they paid tribute to some Massachusetts heritage from above the water. Serving up an homage to sailing culture in the Northeast via the overlooked New Balance 999, these suede and mesh runners came in a luxurious and super-clean mixture of grey and khaki that pretty much nailed the preppy look you’d expect from a sailing-inspired shoe from a sneaker shop that’s right down the street from Harvard. The Kennedy’s captured the class of their namesake, with the nautical flag detailing found on the tongue tag and nylon lining standing in for JFK’s well known passion for sailing. Never one to slack on the presentation, the Concepts team even threw in a
complimentary tote bag, a few pairs of extra laces, and a dope hang tag as well as some matching apparel and accessories to make this release a complete package. In a market where sneaker companies are constantly slimming down, the Kennedy’s stood out as the product of a team who is always willing go the extra mile to make their releases stand out. Anyone who tried to pick up a pair from Concepts on the release date knows that these were a hot item, with the phone lines jammed for hours on end. Those who missed out breathed a collective sigh of relief though, when they popped up at a few other premium New Balance spots across the US to spread the love a bit. Last year, it was Burn Rubber with the MT580, and this time around, the CNCPTS x New Balance 999 ‘Kennedy’ hands down took the crown as the must-have NB collaboration release of the year.