December 29th, 2011 by Aaron Kr.
#15 – RONNIE FIEG x ASICS GEL LYTE III’S
Campouts for an Asics release? A few short years ago such a thing was unheard of here in the US, with those across the pond and in Asia having much better access to the Asics retro catalog. So while the rest of the world got their share of Asics originals and Mita and Patta related goodies, we had to sit by idly and hope for a chance to grab a pair on eBay somewhere down the line. That has all changed at the hands of Ronnie Fieg, the Manhattan wonderkid who has been steadily cranking out collaborative releases of a premium pedigree on the split tongued classic Asics Gel Lyte III. With a solid resume of sold-out GL3 releases already in the rearview, Fieg upped the ante this year with three new Asics Gel Lyte III designs, each capturing a completely unique look, feel and personality. With each successive release, more followers were brought into the fold, along with a growing appreciation for the brand and its heralded back catalog of scintillating running silhouettes.
These three red hot releases from 2011 chronicled the progression of
both Fieg’s style and his growing influence in the footwear world. The ‘Mint Leaf’ popped up shortly after the Ultra-Marine GT-II’s, which were a brief departure from his go-to Gel model. The Mints had the signature tonal suede styling and came as the swan song in Fieg’s partnership with NYC retailer, David Z. After that, it was the Salmon Toes, which marked the opening of his first Kith location and saw Ronnie break character with the colorblocking thanks to the namesake pink hue on the front end. Then we saw the Leatherbacks, where the sneaker was flipped again and Fieg brought a smooth leather into the equation along with the premium grey suede toe. These again came at a landmark moment, dropping at the grand opening of the second brick and mortar Kith spot. He even capped off the year with the ‘Mazarine Blue’ Asics Gel Saga out of nowhere, breathing new life into a model that saw a resurrection of its OG colorways in 2011. Amidst the website crashes, the limited edition laser etched boxes, and the week long campouts, Ronnie Fieg’s Asics Gel Lyte III offerings made a pretty big splash this year and pushed Asics back into the spotlight in a major way.