December 29th, 2011 by Aaron Kr.
#24 – AIR JORDAN VII ‘YEAR OF THE RABBIT’
The ‘Year of the Rabbit’ began on February 3rd, 2011, and with it came, perhaps, the strongest collection of Chinese New Year-themed sneakers we’ve ever seen. Even before the turn of the lunar calendar, we saw Nike Sportswear come through with a couple of Tennis Classics and one of the most luxurious Air Force 1 Lows seen in quite a while, both in terms of materials and packaging, but as we all know, not many things get the sneaker world as excited as a special edition Air Jordan Retro and rumors were in the air. Right around that time in January, the Japanese retailer Kinetics collaborated with purveyors of sneakerhead hottie gear for a ‘Year of the Bunny’ tee that turned out to be an insightful foreshadow of things to come with their spotlighting of the Air Jordan VII ‘Hare’.
That model had most recently retroed as part of holiday 2008′s VII/XVI Countdown Pack, so if Jordan Brand was to revisit the Bugs Bunny-inspired look for the Year of the Metal Hare, a few changes would be needed to make this classic look fresh for the special occasion. The Air Jordan VII Retro ‘YOTR’ did just that, applying a slightly altered color scheme and premium materials, combined with luxurious packaging to create one of the highest quality Air Jordan Retros of 2011. Alongside the Air Jordan VII version, the ornate gold-on-red box also wound up housing an Air Jordan 2011, as well as the AJ2011 Q Flight that came a few months later. All were quite limited in nature, leading to high demand, especially for the Air Jordan VII, which remains a standout in the memorable 2011 Year of the Rabbit collection and one of the most sought after Air Jordan Retro releases of the year.