January 11, 2012 BY John Kim
The heartbeat of New York City sports runs alongside the sound of the bouncing basketballs beating against hardwood floors and concrete courts. It’s a sport that flourished in tune with the growth of the city over the last few decades, with focused epicenters in the inner city sectors, like in the Masaryk Towers in the Lower East Side. Unfortunately, the indoor basketball court at Masaryk Towers laid dormant for years, until Nike took it upon itself to resuscitate the once-booming hotbed of basketball culture into a 24/7 at-your-service indoor basketball court. Nike presents Nike Basketball @ Masaryk Towers; it features a fully renovated indoor court, with top-shelf training equipment and facilities that will help you stay on top of your game. This invite-only basketball space allows attendees to show up in street-clothes, with Nike providing all the necessary gear for an energizing b-ball session with its three on-site trainers. Access to the Masaryk is given to select individuals, with appointments made with the Masaryk concierge, and if you are one of the lucky members that have a coveted pass to check out the space, you can bring up to 19 of your pals. Nike Basketball @ Masaryk Towers will be open until April 2012, but we’ve got a first-hand look at this private basketball club and all the amenities below for you to check out.