April 15, 2012 BY Aaron Hope
Le Coq Sportif has but one NBA athlete, but they couldn’t have picked a better player to represent the brand than Chicago Bulls energizer rabbit Joakim Noah. Noah is a consistent 10 and 10 guy, but what he lacks in statistical awe he makes up with the kind of unmeasurables that have the Bulls maintaining the league’s best record even as their reigning MVP sits for a third of the season. Jo also plays a critical role as France’s center, earning his tennis pro father’s home nation a berth into the 2012 Olympics by helping them into the EuroBasket 2011 finals. Noah and France might not make it as far in London, but he’ll still have made his mark with this new Le Coq Sportif Joakim Noah 3.0 ‘Le Rêve Olympique’, a blue-to-white gradient take on the Tricolore whose rooster logo provides the red third, while heel pods on the outsole reflect the Olympic flag colors. Let us know how these compare to Nike, Jordan and all the other 2012 Olympic basketball sneakers we’ve seen so far and get ready for the 48-pair run of these to hit Limited Editions in Barcelona and London’s Crooked Tongues on July 3rd.