April 19, 2012 BY Aaron Hope
Hip-hop fans who gravitate toward lyrical skill know prolific Queens emcee Action Bronson is a talent so impressive there’s ‘Not Enough Words’ to express his gift, and we can establish a few new facts about the world’s greatest Albanian-American rapper thanks to this new ‘When the Shoe Drops’ video from PRO-Keds. The scene starts with Bronson at an NY playground and evolves into a modern day Cinderella story when a young lady finds one of his fresh new PRO-Keds Royal His from the ‘Throwback Collection’ and heads out to find its rightful owner. The ending isn’t anything like you’d expect from the vast history of rappers acting in independent films, a fitting reflection of the state of both sneakers and hip-hop music in 2012 (not to mention more proof of AB’s love for old school sneakers). Click through to see the video in full then let us know what you think of Bronson’s playful role and if the Royal is a part of your regular rotation.