April 29, 2012 BY John Kim
SN: Style is as important as function, and basketball shoes have become a lot more popular these days – almost like a renaissance of the 90’s. How do you find balance between form and function for such a high-tech looking shoe like the Crazy Light 2?
RF: The Crazy Light 2 is laser-focused on “achieving the benefit”. The way I see it, trends come and go, but winning’s always cool! The Crazy Light 2 is different for me than when I do an adiRose, because when I sit down and do a Rose, I have to really make sure that it’s a tastemaker – having the right inspiration. For this one, I just know that “winning’s always cool” with the Crazy Light 2 being the lightest basketball shoe in the world.
SN: So what carried over from the Crazy Light 1? Seems like the best way to go about it would be to build upon rather than start from scratch.
RF: I purposely carried on the three stripes on the ankle, because the fastest things are on the back, and also by freezing them in that spot, it gives it the identity – just look at the Stan Smith and once you see the perforated stripes, you know instantly that it’s a Stan Smith. I feel with the the Crazy Light, it’s so iconic and once its there, its there, so I can stop focusing on that and start focusing on innovation and improvements in other areas.
SN: One of the bigger stories coming out of the NCAA Tournament, especially in sneaker blogs and circles, was that adidas had some serious representation in the Tournament. Seven of the Sweet Sixteen were rockin’ adidas! What was your reaction to that especially with the Crazy Light 2 so close to a release?
RF: It was big! It’s great when the plan actually works, because really the guys have to get on court and get the job done, and they did – they got deep into the final rounds. For me, with NC State (Fuller’s alma mater), in the Sweet 16, and all the other schools being able to wear the Crazy Light 2 – it was just an absolute dream come true. Last year we kicked off with the shiny blue, so this year we chose to go with Electricity, the ones that Baylor wore during the Tournament. It’s about light, and it’s about color.
Tags: adidas Crazy Light 2