April 29, 2012 BY John Kim
SN: The Electricity is indeed an eye-catcher, but are there any other upcoming colorways that you think we should be excited about? How involved are you with selecting colorways, or is there an independent team of colorists who work on that?
RF: I mean, the Electricity is great, but I like my greys because, well, it looks good! It’s got the crisp, matte finish. I’m very involved in selecting the colors. We have a color team, but ultimately, the final call comes down to me working wit the team and picking out the best colors.
SN: So last year, the Crazy Light pulled no punches with that advertisement with the Hyperdunk being chopped into two, and the Crazy Light proved to be immensely popular. So now that adidas is now the go-to brand for ‘lightweight’ and other brands will undoubtedly try to compete, what’s it like…
RF: …getting chased? It’s awesome. Believe me – lots of people are going to try, and lot’s of people are going to fail. If it was easy to do, everybody would do it. It is so hard to balance weight and strength, and nothing makes us happier when we see a guy sprinting down a court and stopping on a dime, and watching the shoe handle that with ease.
SN: So what’s in store with the Crazy Light 3, besides the obvious push to get even lighter?
RF: Not to give anything away, but we’re going to continue pushing the “lightweight” threshold and never at the cost of comfort, stability, grip. We’re in the lead, and we’re going to put another “10 yards distance” between us and whatever’s in second place.
Robbie Fuller is Category Designer, Global Advanced Footwear Team of adidas Basketball. He has been part of the adidas team for eleven years, beginning his career in design in Cross Training. He is the designer of the Crazy Light 2 in addition to the original Crazy Light and the adiZero Rose signature line.
Tags: adidas Crazy Light 2