Nike LeBron X – Officially Unveiled

August 12, 2012 BY

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As the USA takes on Spain in the Olympic Gold Medal game this morning, LeBron James has left his Lunar Hyperdunks in the locker room, electing instead to debut the Nike LeBron X to the world. We’ve seen a few peeks at LeBron’s 10th signature Nike shoe, but with the whole world watching King James go for gold in London, what better time to officially unveil the shoe than with the stage so big and the lights so bright. Alongside LeBron wearing the shoe for the gold medal game, Nike has shared some crisp images of the upcoming LeBron X, shown in the same USA colorway seen on court today, but with a gold Swoosh replacing the red one seen on Bron’s pair.  The LeBron X will break new ground by incorporating by a whopping four-piece of Nike performance technology – using Flywire and Hyperfuse construction on the upper, Nike+ capabilities and the first ever visible full length Zoom unit. Check out more pics and info after the jump and stay tuned for much more on the Nike LeBron X coming soon.

LeBron James is continuing one of the most successful seasons by any individual player in basketball history. This success can be attributed to the relentless dedication he’s taken to perfecting his game over time.

Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. Worn by James in the final matchup on August 12, the LEBRON X is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.

This year marks the tenth anniversary of LeBron James’ partnership with Nike Basketball and the release of the LEBRON X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel.  

Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.

Stay tuned for more on the LEBRON X.


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