adidas Basketball: Derrick Rose – Logo Story

October 5, 2012 BY

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“This is a story about my family, my team, my roots.”

It’s been an emotional and physical journey for Derrick Rose since he went down with the knee injury months back. We’ve seen him work hard in regaining his strength thanks to the amazing The Return of Derrick Rose documentary series, and we’ve seen him break down to tears at the adidas Rose 3 Launch Event in mid-September. Part of the Rose 3 is the introduction of the new D Rose logo; it’s a combination of all that he holds dear to his heart, illustrated in an iconic emblem that represents Derrick to the core. Check out yet another amazing video below and expect more of the Rose logo in his upcoming kicks and apparel collection.

http://www.youtube.com/watch?v=JRxjwcNwBH8
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Filed under: Adidas Basketball

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