Classics Revisited: Nike Air Zoom Generation “Wheat” (2004)

November 5, 2012 BY

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NIKE LEBRON WEEK

The recently unveiled Nike LeBron X puts things into perspective: did Nike, upon signing LeBron James in 2003, expect this much success and fortune? Undeniably the most significant line of signature sneakers next to the Air Jordan, the Nike LeBron has endured a decade in a sneaker cult that has experienced a meteoric rise to the mainstream pop culture. The ‘LeBron’ is as important as the ‘Air Jordan’ these days, so now’s  a perfect time to look back at some of the most memorable LeBron releases of the last decade. We might as well start with LeBron’s debut model – the Nike Air Zoom Generation.

The Air Zoom Generation made its debut in November of 2003 during LeBron’s first regular-season NBA game. He quickly lived up to the hype and was a very close selection to the 2004 NBA All-Star Game. Instead, he participated in the Rookie Challenge, debuting this rugged workboot-styled ‘Wheat’ colorway of Air Zoom Generation. This was a semi-limited release that hit Nike Basketball retailers world-wide, and although it doesn’t have that skyrocketing value, the ‘Wheat’ is one of the most visually distinct LeBrons to have ever released. More of tonight’s Classics Revisited is right ahead, so take a look and stay tuned for more LeBron heat coming you way this week!

Nike Air Zoom Generation
Wheat/Wheat-Gold
308214-771
02/13/04

Photos: thecoolshoeshine on eBay

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