Sneaker News Top 30 of 2012

December 28th, 2012 by

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21 | NIKE AIR MAX HYPERPOSITE

The immense popularity of the Air Foamposite One/Pro has presented an opportunity for Nike to experiment with some “sequels”, but since the original debut in 1997, there hasn’t been anything close to a contender. There have been a few designs over the years that incorporated Foam with the familiar alien-ish grooves and curves, and while there has been some level of excitement around those efforts, they haven’t caught fire quite like the inextinguishable blaze set by the Air Foamposite. The Foamposite might be a shoe that simply can’t be followed up, but it certainly can and will be the source of inspiration for future designs in the Sportswear/Basketball category – and it wasn’t until 2012 that Nike got us excited about the future of Foamposite.

The Nike Hyperposite, in a way, re-introduced Foamposite as it was originally intended – a top-flight performance basketball shoe that provided unique fit and a distinct aesthetic. Foams are pretty much entirely a street/casual sneaker nowadays, so Nike took on the difficult (and long-awaited) task of reinventing Foamposite as a straight hoop sneaker by calling on the assistance of some impressive architectural and performance upgrades. By adding the cushioning of the visually stunning full-length Max Air unit and providing some

breathing room and weight reduction with carefully placed Hyperfuse construction, the intriguing Hyperposite was a completely viable on-court banger while maintaining all the attractive appeal of a street shoe – the latter being accomplished by a slew of enticing colorways that were unveiled over the course of this year.

The Hyperposite debuted at the Olympic warmup World Basketball Festival in a “South Beach” style combination of Dynamic Blue and Fireberry, and later, during the Nike Battle of the Boroughs tournament, we were given a look at two NYC-inspired compositions in the stunning “Statue of Liberty” tribute and the Orange/Royal Blue “NYC” edition worn by the participating teams. Once the NBA season began, the Hyperposite was outfitted in Player Exclusive makeups for a select group of Nike’s premier athletes, and throughout the Holiday season, consumers were presented with a wide array of enticing releases like the ‘Tiger Camo’, the aforementioned ‘Statue of Liberty’, and a special Amare Stoudemire PE. There’s no doubt that Nike’s mission of creating a new Foamposite-based performance shoe was a resounding success with the Hyperposite, but what may be more exciting is that this fruitful undertaking can only open doors to a future with more contemporary Posite-style releases.


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Filed under: Adidas Air Jordan Air Yeezy Basketball Collaboration Dunk Featured Kevin Durant Kobe LeBron Nike Air Force 1s Nike Air Penny Nike Flyknit Nike Foamposite Nike Lunar Nike Retro Nike Roshe Nike SB Reebok Skate

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