Sneaker News Top 30 of 2012

December 28th, 2012 by

RATE THIS
4.25 / 5 (2 VOTES)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS 
Loading...Loading...

9 | EWING 33 HI

Classic sneaker models from the late 80s to mid 90s continue to be in high demand as the ongoing retro thirst shows no signs of slowing down. Most of the major brands have picked their archives clean in attempt to milk whatever nostalgia dollars can be yielded from any of yesteryear’s models that may maintain some retro relevance in the contemporary market. But what about for some of the smaller brands that are no longer in business?

For many of us, one of the first that would have come to mind was the Ewing Athletics brand, which enjoyed a nice run beginning in 1989 and eventually shutting down in 1996. During the Ewing brand’s initial stint, its namesake was the king of New York and an absolute beast on the hardwood, so when Patrick decided to leave adidas to start his own signature line, there were plenty of fans and sneaker consumers ready to show their support, not only in the Big Apple, but across the country and even catching on in Europe and Asia as well.

While the first incarnation of Ewing Athletics produced a variety of successful models, none was more recognizable or revered as the iconic 33 Hi. As the internet became a natural breeding ground for

sneaker congregating and reminiscing, the legend of the 33 Hi never died, as folks shared pics and pined away for years about the seemingly hopeless prospects of a return to retail glory. In 2012, those wishes would come true as the brand was resurrected with Pat’s blessing as an independent venture with a focus on bringing back the classic Ewing models true to their original form.

Several hints and teasers were planted via social media platforms, building a perfect storm of buzz and anticipation eventually punctuated by the announcement that the Ewing 33 Hi would, in fact, be the first retro offering from the reborn brand. Earlier this year, four original colorways were re-introduced to the world and greeted with open arms by both the older generations who loved the first go-around, as well as a younger crowd who found plenty to embrace in the distinctive hightop silhouette and its ties to Patrick Ewing’s legacy. Split into two separate drops between an appropriately numbered 33 retailers in the U.S., the OG foursome of colorways cleared out from shelves as expected and effectively set up the groundwork for global distribution of the brand and a solid line-up of additional Ewing models to follow their lead in 2013.


Load next page (24/33)
Loading...

Filed under: Adidas Air Jordan Air Yeezy Basketball Collaboration Dunk Featured Kevin Durant Kobe LeBron Nike Air Force 1s Nike Air Penny Nike Flyknit Nike Foamposite Nike Lunar Nike Retro Nike Roshe Nike SB Reebok Skate

Tags:

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Is the adidas' Futurecraft 4D the future of sneakers? by SneakerNews

How Kaws got to design an Air Jordan IV. by SneakerNews

Popular Posts

724706

Detailed Look At OFF-WHITE x Air Jordan 1 And Its Packaging by Zack Schlemmer

724765

First Look At The Air Jordan 32 by Sneaker News

724748

LeBron James Announces Collaboration With Ronnie Fieg by Patrick Johnson

724699

Foot Locker Shares Fall Nearly 25% Due To Decreasing Sales Of Nike Products by Sneaker News

721148

OFF WHITE x Nike Footwear Collection Releases On September 1st by Patrick Johnson

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU