SNL Pokes Fun at New Balance Consumer Stereotypes

May 6, 2013 BY

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What do you picture when you think up the average New Balance customer? Is it the middle aged white dude with a scruffy face and a flannel shirt? Or is it the younger customer caught queuing up for the latest collab releases or hunting down a prized Made in USA pair? Saturday Night Live recently poked a bit of fun at a segment of the brand’s perceived consumer base, suggesting with this video that many of the folks who go out and purchase New Balance aren’t exactly putting miles on them. And while that may be true to some degree for some consumers, there’s no denying that New Balance has, especially in recent years, some serious traction in the “sneakerhead” community via their awesome lifestyle stuff, not to mention their longstanding offerings in the performance running game. See the video below and let us know what you think of SNL‘s take on some of the devoted New Balance wearers out there.



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