Air Jordan 3Lab5: Inside the Lab

July 16, 2013 BY / 42

When thinking back on some of the most iconic materials, patterns and prints in sneaker history, it’s clear that the Air Jordan line is in a category all by itself when it comes to blazing trails and setting trends for years to come. With each new model in the lineage, the Air Jordan series has pushed and evolved footwear design in bold new directions and the rest of the sneaker industry has always taken note and followed suit. Nowadays, you can find design cues that originated with the Air Jordan catalog present on all different types of shoes from just about any brand you can think of.

They say imitation is the sincerest form of flattery and Nike/Jordan Brand has usually taken these recurring incidents of sneaker plagiarism in stride, content in setting new bars and watching the competition scramble to keep up. After all, in most cases, you can’t claim ownership of a color or a type of leather or a certain pattern,

so like in any industry, there will always be competitors eager to follow the lead of those sitting at the top of the creative food chain.

Now almost 30 years deep, the Air Jordan line has a track record that speaks for itself, but there’s something to be said for getting credit where it’s due. This fall, Jordan Brand will drop some knowledge on the sneaker game by way of a new premium collection that pays homage to the history of the line and the groundbreaking design achievements that were introduced along the way. With 2013 being the “Year of the V”, it makes perfect sense for the Air Jordan 3Lab5 to be the shoe to kick things off. While photos have been floating around for a while, the full story has yet to be told, so go inside “the lab” with Sneaker News Select for everything you wanted to know about the 3Lab5 and the Air Jordan Elements collection.

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