FILA 95: Return of the “Grant Hill 1”

July 22, 2013 BY / 12


Recognizing his potential as an athlete endorser, Fila signed Grant Hill right out of college in 1994 for a reported $6 million per year, but far more was riding on the partnership for both parties. In addition to his base salary, Hill would receive royalties on his own signature products as well as a piece of the sales from other Fila products. With those incentives already in place to help his own cause, he was also placed on a committee focused on bolstering marketing efforts and attracting additional athlete endorsers to the brand.

In addition to his roles on the hardwood and in the boardroom, Grant Hill also signed on with the agreement that a portion of the proceeds of his shoe sales go back to the community. Hill and Fila donated sizable chunks to local Detroit recreation programs, further cementing the young star’s reputation as a man of character and a shining ambassador for the professional sports world.

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