November 14, 2013 BY Aaron Kr. / 41
A few days later, inner circle mainstay Don C offered up the next step by Instagram-ing a blank white image with the hashtags, #airyeezy2 and #redoctobers. With the nickname coming from such a reputable source, it instantly stuck and has remained the widely-preferred designation ever since, especially with Kanye making reference to them in his song, “Hold My Liquor” claiming in the song, “These the Red Octobers!”.
One of the most unexpected twists sprung up later that month around the release of Kanye’s Yeezus album when it was announced through his website that 50 pairs of the red Yeezy 2s would be given away accompanied by the image of a red Nike label placed over his clear jewel case album cover with the style info reading “AIR YEEZY 2 SP” along with the lone color call-out of “RED” and a style code made up of all zeros.