November 21, 2013 BY Aaron Kr. / 6
Nike has significantly scaled back their collaborative efforts in recent years, especially here in the United States. With the exception of the SB category, which still regularly teams up with Stateside skateshops and longtime collaborators like Stussy and Supreme who appear to be grandfathered into the ongoing rotation, it’s not often that we see the Swoosh partner up with respected domestic boutiques like they used to.
One shop that has managed to find a loophole in the system is atmos, who may be based and originated in Japan, but also maintains a successful U.S. location in Harlem as well. While not all of their Nike projects get distributed through their NYC shop, the Asian leg of the Tokyo-based atmos empire has built a long and fruitful relationship with the brand that has produced countless exclusives and globally acclaimed collaborative footwear offerings.
While atmos has put their own unique touch on a wide variety of Nike silhouettes over the years, it’s their incomparable arsenal of Air Max 1 creations that remain the most memorable. Their most
recent addition to their AM1 lineup came this past February with a head-turning combination of synthetic snakeskin and tiger camo on the uppers set off by Infrared accents on the branding.
Their latest Nike project picks up right where those left off, but takes an interesting twist along the way as atmos puts aside the Air Max 1 in favor of the Air Max 90, linking the two shoes in the process with a flip of the same general design elements. Using the iconic “Infrared” Air Max 90 as its base, atmos’ version adds a healthy helping of vibrant green duck camo along with black suede replacing the white mesh of the original and black snakeskin on the Swoosh as a call-out to their like-minded AM1 counterpart.
Unlike the 1’s, the atmos Air Max 90 will be seeing a very limited Stateside drop with Bodega set to release them this weekend. Stay tuned to see where else they’ll be popping up, and for now, check out our gallery and an interview with a true pioneer of the industry, atmos owner/founder Hommyo Hidefumi, discussing their latest project, the store’s longstanding relationship with Nike, and much more.