Kanye West x adidas Partnership Officially Announced
Kanye West already commented on his adidas partnership, but now the brand finally has something to say about it. This morning adidas reps put out an official statement regarding what is sure to be a monumental team up, stating that they are welcoming to the adidas family “one of the most influential cultural icons of this generation, Kanye West.” Exact details regarding the scope of the collaboration remain thin, but we remind you again that one of West’s main motivations in making the move from Nike to adidas was a bigger sandbox to play in. Read the full statement after the click and check in with Sneaker News for official updates on the Kanye West x adidas project as they arrive.
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.