Nike Zoom Hyperrev – Officially Unveiled

Brendan Dunne December 16, 2013

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Nike Zoom Hyperrev Officially Unveiled

The brand new Nike Zoom Hyperrev will release on January 1st, 2014. The sneakers represent a different approach than we’re used to from Nike Basketball, one that focuses on minimalism and shaving off extra elements rather than adding more and more onto a silhouette. The result is a sleek lightweight sneaker designed with Kyrie Irving in mind-think of it as his unofficial signature shoe for now. The Leo Chang joint features Flywire across the upper and full length Nike Zoom along with Phylite construction for the midsole. Continue reading for the first official images on the new Nike Zoom Hyperrev and give us your thoughts on the model down in the comments.

Nike Zoom Hyperrev
Release Date: 01/01/14

Engineered around the less-is-more design principle, the Nike Zoom HyperRev maximizes the foot’s natural motion where it’s needed most.

Developed with the speed and quickness of phenom point guard Kyrie Irving top-of-mind, the Nike Zoom HyperRev maximizes performance and comfort. The upper features mesh and a dynamic Nike Flywire system made up of super-strong, ultralight nylon cables for locked-down support.

The feel and responsiveness of the Nike Zoom HyperRev is enhanced with the combination of full-length Nike Zoom and a lightweight Phylite midsole.

Designer Leo Chang’s goal was to create a lightweight, breathable and flexible shoe that delivered a custom fit with proprioceptive feel. The shoe’s ankle support features flexible foam lining within the mesh.

Full performance benefits of the Nike Zoom HyperRev include:

RESPONSIVE CUSHIONING

Full-length Nike Zoom provides responsive cushioning encased within a lightweight Phylite midsole for responsive shock absorption.

LOCKED-DOWN SUPPORT

A dynamic Flywire system made up of super-strong, ultralight nylon cables cradles the foot for locked-down support just where it’s needed.

STABILITY

The foam comfort of the collar and heel area provide a proprioceptive feel combined with stability and support during quick lateral cuts.

The Nike Zoom HyperRev launches globally on Nike.com and select retail locations beginning Jan. 1, 2014.
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